The expanding market sees rapid rise of the outdoor gear industry
With improved living standards and growing awareness of leisure travel, more and more people are willing to spend on outdoor gear. Items such as windbreakers, tents, trekking poles, and fleece pants—once specialized equipment for outdoor sports—are now “flying into ordinary households,” signaling the rise of an outdoor activity craze. Market demand has surged dramatically, making the outdoor industry one of the most promising consumer sectors. Numerous outdoor gear brands have sprung up like mushrooms after rain, painting a vibrant picture for the industry.
According to relevant data, China’s outdoor industry retail sales totaled 60 million RMB in 2000. By 2011, this figure had reached 11 billion RMB, with a compound annual growth rate of 61%—far outpacing the economic growth rate of the same period. The domestic outdoor industry is currently in a phase of rapid development, with vast market potential ahead.
For “travel enthusiasts,” turning this hobby into a career is an appealing goal, and joining a reputable brand is undoubtedly a shortcut to catching this “wealth express.” However, many also face challenges in choosing the right brand and business model. A “zero-risk” outdoor investment and entrepreneurship project would certainly be worth considering.
Liehu Outdoors: A Warm Current in the “Economic Cold Snap”
Rooted in Dongguan in southern China and established in the world’s manufacturing hub, Liehu Outdoor Products Co., Ltd. is a company dedicated to enhancing the quality and experience of outdoor living. It operates the Liehu Outdoor Club and Liehu Travel Agency, is a subsidiary of Liandong Group, and is among the first large-scale outdoor enterprises in China to engage in outdoor products and build a strong brand. Backed by solid financial resources, it ranks among the top in the industry in terms of overall strength.
Liehu’s clients include well-known enterprises such as Vanke Real Estate, Microsoft China, China Mobile, China Unicom, China Petroleum, China Southern Power Grid, Sun Yat-sen University, and Soufang.com. The company also places great emphasis on word-of-mouth and brand promotion. In 2012 alone, it collaborated with multiple media outlets to organize several large-scale outdoor events, including the influential “Southern Metropolis Daily 10th Anniversary Hiking Event in Dongguan,” the “Blue Ribbon” men’s care large-scale charity parade, the “30km Hike Around Songshan Lake,” and the “Guangzhou Zengcheng 10km Care Walk.” These events attracted thousands of outdoor enthusiasts to participate and follow.
As a leading domestic outdoor gear enterprise, Liehu Outdoors has promising growth prospects.
It is reported that Liehu Outdoors will soon launch a “zero-risk” entrepreneurship program, inviting those interested in joining the outdoor sports industry to participate.
Progressive cooperation model: supporting you every step of the way
According to Liu Qiang, head of Liehu Outdoors, aspiring entrepreneurs have several options for joining the Liehu outdoor business. The first is to join the outdoor sports networking platform (http://www.liehucn.com), where Liehu provides the online platform along with full technical support and maintenance, and helps establish a city branch in the entrepreneur’s location. In the first year of cooperation, the city distributor only needs to organize and successfully run 18 events through the local branch on the Liehu Outdoors official website (http://www.liehucn.com). All profits from these events go to the distributor. Regional distributors can also receive a share of the sales revenue from outdoor products sold via Liehu’s Tmall flagship store in their area. The city distributor is only required to provide some online and offline promotion, while product preparation, shipping, and other tasks are handled by the headquarters. To protect the interests of entrepreneurs, Liehu Outdoors promises that there will be only one distributor per city during the contract period, ensuring exclusivity as the city’s master agent.
Second, during operations, city master agents may decide whether to open a Liehu physical flagship store based on local market conditions and their own capabilities. Those who choose to open a store will receive lower wholesale discounts and can engage in distribution and stocking within their region—all profits still go to the distributor. Liehu will provide full support including store image design and construction blueprints.
Liu Qiang stated that in terms of returns, in the early stages of entrepreneurship, guided by the principle of “supporting you every step of the way,” Liehu Outdoors headquarters will offer maximum support and assistance to entrepreneurs. This includes favorable profit distribution, extensive resource integration (via the official website platform, integrating classic routes and resources from each distributor’s region, enabling cross-referral of customers between regions to achieve multiple consumptions from a single client), thus truly realizing a large platform, large network, large integration, large returns—and allowing participants to start a business with “zero risk.”
Interested readers can visit the following link for more details. Official website: http://www.liehucn.com