When PM2.5 pollution makes you feel that even breathing is dangerous, the dream of escaping the city begins to stir in your heart, but there are always those who get ahead of you. Exploring the ancient Guge civilization, crossing Lake Hala, uncovering the mysteries of southeastern Qiandongnan, retracing the rural mail route, climbing Snow Shoulder Peak... These are all journeys taken by participants in the Gore-Tex?Outdoor Dreams Realization campaign — goals achieved by the participating team members, journeys they have undertaken. They have long entrusted their minds and bodies to nature and the outdoors, away from PM2.5. And the outdoor dream is not just about endless paths and boundless scenery, but also about people who regard responsibility as a dream worth guarding.
The "Endless Experience – Gore-Tex?Outdoor Dreams Realization" campaign, organized by W. L. Gore & Associates, has been successfully held for six editions with the joint efforts of multiple parties. The seventh edition in 2013 officially kicked off on January 1. The Gore-Tex?brand, various outdoor brands, and partner websites have continuously joined forces to help more people achieve their outdoor dreams.
Those with dreams move forward bravely.
For Ms. Zhang Jingwei, General Manager of Gore Beijing Branch and Marketing Director for Textiles in China, her dream is simple — helping those with dreams realize them. "The Gore-Tex® brand has always been about helping realize dreams. Not just outdoor dreams, but also about understanding and supporting the dreams of more people through those who venture outdoors." Ms. Zhang's dream also stems from having more opportunities to connect with nature after joining Gore. "Amidst towering mountains, facing the life reflections brought by the outdoors, I am simply moving forward on the path of realizing my own dreams."
Ms. Zhang Jingwei, General Manager of Gore Beijing Branch and Marketing Director for Textiles in China
And during the third edition of the Gore-Tex?Outdoor Dreams Realization campaign, Ms. Zhang Jingwei joined the outdoor travel group “The Majiayao Culture Journey,” traveling alongside the dreamers. In the remote Yangxu Primary School in Huzhu County, Xining, Ms. Zhang distributed donated books to the students. The children excitedly expressed their gratitude with the simplest of bows, and watching them dance with joy, Ms. Zhang deeply resonated: "Through the children’s eyes, everyone can feel their thirst for knowledge and longing for the future."
Ms. Zhang Jingwei with the children of Yangxu Primary School
The journey to Majiayao was marked by consecutive rainy days and poor road conditions, with the vehicle getting stuck in thick mud several times. Ms. Zhang and her teammates had to use stones and straw to fill potholes and help the car move forward. Despite constant dangers and muddy conditions, no one retreated or complained. "It was then that I truly understood that in the face of difficulties, not only are 'the brave fearless,' but 'those with dreams' are even more fearless." Along the way, the team explored ancient relics such as painted pottery, admired the magnificent Yellow River, took in the karst mountain landscapes, fulfilled the wish of discovering the Majiayao culture, and brought warmth and care to the children in remote mountainous areas. "The Gore-Tex?brand is willing to be a walking stick for these children on their journey to realize their dreams, and will continue to work harder to support every outdoor dream, allowing dreams to extend and be passed on."
Those with compassion offer strong support.
"When it comes to the outdoors, what stands out most in my memory is my first trip to Tibet where I saw wild yaks. They were very approachable and showed no aggression. Cow dung, beef, and cowhide are all essentials for herders. The unity of heaven, earth, and humanity in the outdoors made me feel the simplicity of life, and I was also inspired by the yak’s spirit of dedication, which can help more people realize their dreams."
BLACK YAK?Mr. Choi Chang-sub, General Manager of BLACKYAK China, has been working with the Gore-Tex?brand since the first edition of the Outdoor Dreams Realization campaign in 2007, providing top-tier Gore-Tex?outdoor gear support for the winning teams, without fail for seven years.
BLACK YAK?Mr. Choi Chang-sub, General Manager of BLACKYAK China
"The outdoors holds so much that is unseen, unknown, and challenging, attracting people to explore and discover." According to Mr. Choi, he and BLACK YAK?are willing to offer the strongest support to those with dreams.
Whether it’s Zhang Jingwei, Choi Chang-sub, from the Gore-Tex?brand, various outdoor brands, to partner websites, their unwavering support for dreams all traces back to dreams. Live life through dreams — it’s never too late to realize them. The 2013 Outdoor Dreams Realization campaign, through seven major sub-sites and 11 partner brands, jointly builds a submission platform to help fulfill every outdoor dream. The 2013 Gore-Tex?Outdoor Dreams Realization campaign looks forward to your participation!
Currently, proposals are being actively collected, and the January 2013 monthly champion will soon be selected. Submit your proposal before it’s too late and join the competition for January!
Six categories:
The campaign is divided into six groups: Professional Mountaineering, Wilderness Trekking, Outdoor Hiking, Outdoor Photography, Self-Drive Outdoor, and International Routes.
Seven sub-sites:
Registration and submission of travel plans can be done on the Gore official website and at the seven event sub-sites (Sina sub-site, 8264 sub-site, Green Field sub-site, iCar sub-site, Honeybee sub-site, "Imaging and Vision" sub-site, and Biao Network sub-site).
Supported by 11 major brands:
Gore and its partner KOLON SPORT brand, Ozark?(Ozark) brand, TOREAD?(Toread) brand, BLACK YAK?brand, NORTHLAND (Norrona) brand will provide a full set of Gore-Tex?outdoor gear for the annual champion team. Subaru will offer travel vehicle support for the winning team in the outdoor self-driving category. Lafuma?, HAGLOFS?, MERRELL, SALEWA, LOWA, and NORTHLAND (Norrona) brands will provide generous prizes for the monthly champions of each sub-site.
For more details about the event, please visit:
Event official website: http://fund.gore-tex.cn
Official Weibo: http://e.weibo.com/outdoorfund
About the Gore Outdoor Dream Realization Event:
Since 2007, Gore has launched the "Endless Experience – Gore-Tex?Outdoor Dream Realization Event" for outdoor sports enthusiasts across China. Over the past five years, Gore has used this event as a platform to collect outstanding travel plans that align with the exploration philosophy of Simpson and Telman through online submissions. Upholding a positive and healthy outdoor philosophy, the event provides top-tier Gore-Tex?gear and financial support to help Chinese consumers realize their outdoor dreams and promote the development of outdoor sports in China. By 2012, the event had collected 13,705 outstanding travel plans, with nearly 160,000 participants.
As a globally renowned outdoor fabric manufacturer, Gore’s core product, Gore-Tex?fabric, is widely used in the production of functional and protective clothing and footwear, making it world-famous as a leader in outdoor sports products. Known as the “industry standard,” Gore-Tex?fabric has always set its own benchmark: to be the most durable waterproof, windproof, and breathable product in the world.