With a 77-year history, SALEWA is a top-tier outdoor sports brand of German-Italian heritage. It inherits the best of both parental genes—boasting the quality of Porsche and Lamborghini, as well as the fashion sense of PRADA and GUCCI. Its product range is comprehensive, covering apparel, footwear, headwear, sleeping bags, and a variety of professional mountaineering and skiing gear. SALEWA’s five major product lines cater to outdoor enthusiasts’ diverse needs, from professional to casual: AlpineXtrem pro (Professional Extreme Mountaineering Series), Mountaineering (All-Round Hiking & Mountaineering Series), Trekking & Hiking (Light & Heavy-Duty Hiking Series), Alpine Life & Outdoor (Mountain Lifestyle & Outdoor Leisure Series), and Climbing (Rock Climbing Series).
Award-Winning Products
Backpack Series Display
Footwear Series Display
Since its establishment in Munich, Germany in 1935, SALEWA has been committed to product development and technological innovation. Many of its products have become industry benchmarks for lightweight design, quickly establishing the brand as an innovation leader in mountaineering equipment and dominating the mountaineering and exploration market. By the early 1980s, SALEWA’s sales network had expanded across multiple countries and regions in Europe, Asia, the Americas, and Oceania, making it the fastest-growing professional outdoor brand at the time. In 1990, the Italian Ober Alp Group infused SALEWA’s rigorous, reliable, and high-quality German lineage with the freedom, passion, fashion, and taste brought by its Italian management team.
Booth Product Display
Footwear Product Display
No matter where in the world, SALEWA’s R&D team combines the experiences of professional athletes exploring the planet’s most extreme environments, using the best and latest fabrics and technologies to develop fully reliable, all-weather, full-range functional products that offer explorers the safest and most comfortable protection. Entering the new century, SALEWA’s development has reached unprecedented heights. The motto “Half the Weight, Double the Strength” perfectly encapsulates SALEWA’s consistent focus on lightweight design. The development and application of eco-friendly materials not only demonstrate SALEWA’s commitment to global sustainability but also reflect the brand’s social responsibility.