Among them, the "GORE-TEX® Brand Best Environmental & Public Welfare Spirit Award" became a major focus of attention. This award was established to recognize individuals or groups who promote environmental protection and public welfare in the outdoor field, either individually or collectively, with the aim of enhancing the overall environmental awareness of the outdoor sports community. Three organizations were shortlisted for the award: the Shanshui Conservation Center, the SEE Foundation’s Chuanglvjia Environmental Public Welfare Funding Project, and the IBE Image Biodiversity Survey. At the event, Ms. Zhang Jingwei, General Manager of Gore Beijing Branch and Market Director for Textiles in China, presented the trophy and certificate to the IBE Image Biodiversity Survey team, the final winner of the "GORE-TEX® Brand Best Environmental & Public Welfare Spirit Award."
Ms. Zhang Jingwei, General Manager of Gore Beijing Branch and Market Director for Textiles in China (first from the left)
Presenting the award to the team that won the "GORE-TEX® Brand Best Environmental & Public Welfare Spirit Award"
The young wildlife photography team IBE is dedicated to protecting China's biodiversity through scientific image surveys. Their achievements include the first domestic photographic record of the Bhutan subspecies of takin and the first discovery of a new distribution area for the Asian golden cat in Tibet. By objectively and truthfully documenting images of wildlife in their natural state, they aim to raise public awareness, understanding, and support for nature conservation. This aligns perfectly with the "GORE-TEX® Brand Best Environmental & Public Welfare Spirit Award," which promotes environmental and public welfare activities in the outdoor field and enhances the overall environmental and public welfare awareness of outdoor enthusiasts.
In today’s Beijing, where air pollution is increasingly severe, public welfare and environmental protection have not only become focal points for the media but also instilled a sense of responsibility in seasoned outdoor enthusiasts. As the sponsor of this award, the GORE-TEX® brand has always upheld a positive and healthy outdoor philosophy and actively engages in various environmental and public welfare initiatives.
"The smog in cities across the country has severely impacted people’s daily lives. The blue skies that were once visible outdoors have become rare. If we cannot even protect this blue, then outdoor sports will cease to exist – something no outdoor enthusiast wants to see. Therefore, the Gore brand has always been committed to public welfare and environmental protection, hoping to support environmentally friendly outdoor travel through our modest efforts, combining outdoor sports with environmental and public welfare initiatives to create the outdoor paradise everyone dreams of," said Ms. Zhang Jingwei in an interview after the event.
Additionally, at the "Outside China Outdoor Gear Awards" ceremony held on March 1, the "2013 Best GORE-TEX® Gear Award" was unveiled, with winners including the Lafuma three-layer GORE-TEX® men’s jacket, the ECCO BIOM HIKE hiking series, and Outdoor Research gloves. Since Gore partnered with Outside magazine to launch the first "Best GORE-TEX® Gear Award" in 2010, the event has received positive market feedback. This year marks the fourth edition of the award, co-hosted by the two strong partners. The winning products not only demonstrate the outstanding functionality of GORE-TEX® fabric but also fully meet consumers’ demand for fashionable product design, earning the trust and favor of gear enthusiasts.
Ms. Zhang Jingwei, General Manager of Gore Beijing Branch and Market Director for Textiles in China (third from the right)
Taking a photo with representatives of the brands that won the "Best GORE-TEX® Gear Award"
It is believed that with the protection of GORE-TEX® fabric products, more outdoor enthusiasts can enjoy comfortable and safe outdoor adventures. In the name of nature and with a respectful attitude, dreams come true, and journeys continue – the GORE-TEX® brand will always be there to support you.
About the GORE-TEX® Brand:
The GORE-TEX® brand is recognized in the industry for its professional and high-quality outdoor gear. Its waterproof, windproof, and breathable features provide safety for outdoor enthusiasts, while its durable and long-lasting quality also aligns with environmental principles. According to reports, when designing GORE-TEX® fabric products, environmental considerations are integrated alongside ensuring reliable protection for outdoor enthusiasts. The durable, long-lasting, and multi-environmental adaptability of the products allow one piece of gear to be used for various outdoor activities over many years, reducing material waste and conserving resources throughout the production chain, achieving the environmental goal of sustainable social resource use.
Additionally, as an outdoor leader, the GORE-TEX® brand has consistently promoted environmental awareness among outdoor enthusiasts through market activities, guiding the concept of sustainable outdoor sports. The "Endless Experience – Gore-Tex Outdoor Dream Realization Activity," hosted by Gore and now in its seventh year since its inception in 2007, has continuously promoted outdoor environmental spirit and put it into practice. The "Reviving Gongga" team from the previous event hiked through alpine meadows, white glaciers, and blue glacial lakes, cleaning up trash and promoting environmental protection, embodying the team’s "outdoor dream" and inspiring more outdoor enthusiasts. Gradually, outdoor environmental protection has become one of the key themes of the Gore-Tex Dream Realization Activity. In the newly launched "Endless Experience – Gore-Tex Outdoor Dream Realization Activity," environmental themes such as "Self-Driving Desert Afforestation in Chifeng" and "Clockwise Environmental Crossing of Mount Wutai" are increasing. Outdoor enthusiasts are enjoying the outdoors through hiking and self-driving while respecting nature.
The GORE-TEX® brand will continue to provide an environmentally friendly outdoor platform. For more event details, please visit:
Event official website: http://fund.gore-tex.cn
Official Weibo: http://e.weibo.com/outdoorfund