By Scenic Spots Home, compiled and reported
The year-end department store anniversary sale has officially kicked off. While girls go crazy shopping, guys can’t escape the nightmare of accompanying them. To ride the wave of the sale, American restaurant TGI FRIDAYS has launched a series of “classic revenge meals” targeting four types of “left-behind” individuals from November 5 to December 9. The restaurant has also been transformed into an “I’m Not Alone Left-Behind” flagship store — the world’s first blue FRIDAYS classic revival, making it the latest pop-up photo hotspot in Xinyi District.
TGI FRIDAYS launches a series of events to end the bitterness of being left behind or accompanying on shopping trips. (Photo / Scenic Spots Home, Zhang Yingying)
The anniversary sale boosts department store performance, and TGI FRIDAYS seizes the opportunity with an “unexpected move.” Spotting the huge business opportunity and demand for dining and relaxation, the brand introduces the “classic revenge flavors” for the four types of “left-behind individuals” during the sale: boyfriends waiting for their girlfriends, dads left alone while moms go on shopping sprees, and parents tired of walking. These revenge meals let the left-behind feast and completely end the loneliness and bitterness of being ditched.
TGI FRIDAYS has transformed its Taipei Xinyi restaurant into the “I’m Not Alone Left-Behind” flagship store.
The four classic revenge flavors include: “Lonely Boyfriend” – British fish and chips; “Beast of Burden Bro” – full rack of American BBQ pork ribs + Friday’s Pilsner beer; “Kid-Herding Husband” – custom appetizer combo; “Tired Feet Parents” – fresh veggie farmer’s burger.
Good Luck Lucky Wheel.
The venue features three interactive brand story experience zones:
1. Parent-child chemistry challenge “Classic Creations Match-Up,” incorporating the FRIDAYS brand story into the game to help participants better understand the brand culture and iconic innovations.
2. Cool “Speed Cup Stacking Challenge” – put on a bartender uniform, become a handsome mixologist, and compete in speed cup stacking.
3. A giant quasi-3D photo booth recreating the “world’s first blue FRIDAYS building,” using semi-three-dimensional visual design to make you feel like you’re in Manhattan’s First Avenue in New York, experiencing the most authentic American retro romance.
Speed Cup Stacking Challenge.
While celebrating 28 years in Taiwan, TGI FRIDAYS also unveils two “Instagram-worthy new items.” During the event, order any meal at any FRIDAYS location across Taiwan and get a discounted add-on for just NT$299 to enjoy one of the limited-time classic bestsellers: either the “Friday’s Perfect Pair” or the “Friday’s Founding Special.” You can also spin the Good Luck Lucky Wheel for a chance to upgrade your pork ribs for free, swap your meal for free, or enjoy popular drinks at pocket-friendly prices.
“Friday’s Perfect Pair” – a classic best-selling dessert combo: chocolate brownie, mocha ice cream, and bomb ice cream.
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