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This is our 100-day promise — APPLE AIRPODS PRO for all you ISPO lovers out there!

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Last updated 2026-09-24 — In this event, 3 out of the top 10 male athletes in the 100km category are from the Fenix team, and 2 out of the top 5 female athletes in the 100km category are also from the Fenix team.

This is our 100-day promise — APPLE AIRPODS PRO for all you ISPO lovers out there!

As cool autumn fades and harsh winter approaches, the sports industry is riding high on policy support and the legacy of the Winter Olympics — a mix of opportunity and challenge. With the Winter Olympics entering a mature phase, the development of ice and snow sports needs new momentum. The rise of premium outdoor lifestyles calls for transformative innovation, while distribution channels remain tough but emerging lower-tier markets still show demand.

All of this ties into ISPO Beijing 2020. As China’s — and Asia’s — premier annual event for the sports industry,ISPO Beijing has once again entered its 100-day countdownand will welcome back friends both old and new to witness another exciting year in the industry!

Click here to pre-register and join the lucky draw

In response to various questions about ISPO Beijing 2020, we provide the following official information:

ISPO Beijing 2020 (the 16th Asia Outdoor Trade Show & Sports Style) will be heldfrom February 12–15, 2020at theChina International Exhibition Center (New Venue)located at No. 88 Yuxiang Road, Tianzhu Area, Shunyi District, Beijing!

So far, exhibitors include outdoor apparel, footwear, and accessory brands such as Action Fox, Aqua Marina, Asolo, Big Agnes, Blackdeer, Fire-maple, Black Ice, Brother, Buff, Black Diamond, CamelBak, Chaco, Deuter, Dexshell, Fenix, DNOBO, Gox, Hot Chillys, Hydrapak, Humangear, Jetboil, Kailas, Kenmont, La Sportiva, Leki, LifeStraw, Lowa, Mac in a sac, Max outdoor, Maxpedition, Masters, Mei, MobiGarden, Montpic, MAXSUN, Nextorch, Nextour, Nitecore, Northland, Rollglider, Osprey, Outdo, Pacsafe, Petzl, Pelliot, Point 65, Primaloft, SCALER, Scarpa, Sea to Summit, Skywards, Stanley, Smartwool, Tecnica, Tentipi, Torea, TATONKA, Vibram, VASQUE, VITRO, Walltopia, Westfield, Zealwood, Zamberlan, and the Light-Seeking Exhibition Group. Winter sports exhibitors include Abom, Alpina, Anthem, BATALEON, BIMODAL, BLACKBRIAR, BLACKSTRAP, BLIZZARD, BMBW, BONUS, Bollé, BOGNER, Bound, Briko, Bern, CAPITA, CHERCHER, Crabgrab, Cross-roller, DC, DEELUXE, Dynastar, DEVGRU, EAlan, Electric, Fischer, Flux, FT, Flow, Four seasons, FULLFORCE, GIRO, Gray, GNU, Halti, Head, HorseFeathers, IRONROCK, INDIGO, IS SNOWBOARD, K2, Kessler, Lange, LDSKI, Level, Lidakis, Lib-Tech, LINE, Light7, Lobster, Look, Mico, Nidecker, Modest, MOUC, NOBADAY, NORDICA, NOBILE, Oakley, OXESS, PRIME, RBZSOE, RIDE, RISUS, ROMP, ROME, Rossignol, Roxy, Radgloves, Santacruz, Sportalm, SG, Spread, Snowline, Swans, Switchback, Stance, TECNICA, Technine, Terror, Tittallon, Thirtytwo, UNION, UVEX, Unitedshpes, Uhznus, VEsnowboards, Volcom, XI ON, X-SUMMER, YAKKY, Yepro, and Harbin Sunac Snow Park. Sports training exhibitors include Offsun, Hiwalk, Power Balance, UTO, UYN, Vibram, and Xiaomi Jifeng. Functional fabric and accessory suppliers include AEGIS, Duraflex, GORE-TEX®, Taihua, Toray, VANQUEST, WOOLMARK, YKK, and YETOM. The list continues to grow — stay tuned!

4 core forums focus on industry hot topics and explore development solutions

Asia Pacific Ski Industry Forumwill officially release the “2019 China Ski Industry White Paper” and the “International Resort Ski Market Data Overview.” The forum will share new international and domestic resort ski case studies, indoor ski slope trends, the value and sponsorship promotion of ski competitions, offering a 360-degree solution for China’s ski resorts.

ISPO Sports Fashion Trends Forumwill spotlight innovations and shifts in sportswear, connecting upstream and downstream industry resources. It will highlight functional fabric and textile tech advancements and trends, invite leading trend media and brand designers to discuss the future of functional apparel, and launch the 2021 Fall/Winter Color Card along with functional textile trends.

ISPO Retail Forumwill focus on outdoor sports consumption trends, community marketing, and buyer store operations. Leading e-commerce platforms, consultants, multi-brand stores, buyer shops, brands, and community marketing experts will gather to offer forward-looking market insights and operational strategies for sports brands and retailers.

Climbing Industry Development Forumwill invite top domestic and international climbing operators to share the “2019 China Climbing Industry Report,” discuss gym profitability models, and tackle operational pain points, aiming to promote the popularization, improvement, and prosperity of standardized climbing practices across China.

6 special exhibition zones invite sports communities to experience and spread sports culture

ISPO Beijing 2020 has upgraded its Outdoor Aesthetics Scene Zone, integrating four popular outdoor scenarios: scenic camping, RV road trips, cycling life, and hardcore military style. It gathers gear and apparel from major brands and invites renowned media, camping masters, and sports enthusiasts to share experiences, showcasing the new face of outdoor sports in 2020 from all angles.

Winter Lifestyle Exhibition Zonefeatures a Ski Equipment Museum, experience area, sharing zone, and winter market, bringing together winter gear from leading brands. It attracts cross-industry professionals for multidimensional business opportunities, breaks down barriers between sports communities, and creates a comprehensive exhibition that integrates skiing culture and experience. The immersive area lets visitors enjoy the thrill of winter skiing onsite, complete with music, movies, craft beer, and an exciting lucky draw.

The Climbing Experience Zone returns to ISPO Beijing 2020, including a [Bouldering Competition Zone] co-hosted with local Beijing gyms for a fun bouldering competition during the show; a [Climbing Sharing Stage] where climbing KOLs, route-setters, product designers, and enthusiasts share stories; and a [Product Testing Zone] where attendees can try out the latest gear from top climbing brands.

Sports Training & Running ZoneFeaturing organizers of major events, they will bring event stories, expert sharing sessions, and sports photo exhibitions. Beyond the stories and great photos, they’ve also brought a variety of event merchandise, free entries to numerous events, and premium sponsorship opportunities.

Functionality and technology have always been at the core of sports-related products. Various brands place high importance on functionality in product design from the very beginning. TheInnovative Functional Fabrics & Materials Exhibition Areaplans to integrate upstream and downstream channels, inviting highly technological upstream tech companies, indispensable ODMs and OEMs in the industry chain, as well as designer brands at the forefront of trends both domestically and internationally, to collectively showcase future technologies. This exhibition area will feature four major sections: Functional Fabrics Zone, Innovative Accessories Zone, ISPO Textrends Award-Winning Brands Zone, and Smart Channels Zone.

Additionally,ISPO Business Solutions will continue to present the award-winning products of the new ISPO Award season, showcasing cutting-edge designs and product concepts from domestic and international brands.

Business matchmaking and partnership development opportunities

Multi-channel matchmaking sessions warmly invite major e-commerce platforms, department stores and supermarkets, product managers and designers, import/export companies, multi-category online and offline distributors, and other related consumer goods industry dealers to participate. With pre-event online appointment matchmaking + on-site matchmaking zones, exhibitors and VIP buyers can enjoy more convenient and smoother face-to-face communication. There will also be special cross-industry new channel matchmaking sessions—stay tuned.

Event Dates:November 4–12, 2019

Event 1

How to Participate:

1. Scan the QR code or click here to complete audience pre-registration, and save a screenshot of the pre-registration confirmation.

2. Share this article or the above poster to your social media with a message about your thoughts on ISPO or the exhibitors.

3. Send the screenshots of your pre-registration and social media post to the ISPO official account backend.

Lottery Details:

On November 13, 2019, the ISPO organizers will randomly select 11 lucky attendees from the above participants to receive the following prizes, and the winners will be announced on WeChat that day:

Grand Prize (1 winner): Apple AirPods Pro Active Noise Cancelling Wireless Bluetooth Earphones, valued at 1,999 RMB, 1 set

Lucky Audience (10 winners): ISPO Sports Gift Pack, containing 4 random items including: ISPO toiletry bag, ISPO cooling sleeves, ISPO sports cap, ISPO commemorative T-shirt, ISPO notebook, buff cap or headscarf, UTO compression leg guards, CamelBak sports water bottle, etc.

How to Claim Prizes:

Winners please provide valid shipping information to the ISPO WeChat public account backend by November 29, 2019 (failure to provide will be considered as forfeiting the prize). ISPO will ship the gifts within 10 working days after receiving the shipping address.

Event 2

How to Participate:

Leave a comment at the end of this article with your message for ISPO Beijing 2020, the exhibitors, or the event.

Prize Allocation:

By 12:00 on November 12, the top 5 commenters with the most likes will each receive one limited-edition ISPO toiletry bag. The list of winners will be announced on ISPO’s WeChat on November 13, 2019.

How to Claim Prizes:

Winners please provide valid shipping information to the ISPO WeChat public account backend by November 29, 2019 (failure to provide will be considered as forfeiting the prize). ISPO will ship the gifts within 10 working days after receiving the shipping address.



ISPO audience inquiries  

Crystal Zhu / Zhu Wenting

+86 (0) 21  2020 5561

crystal.zhu@mm-sh.com

Jason Zhou / Zhou Jiajie

+86 (0) 10  8591 1001*1807

jason.zhou@mm-sh.com

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