Since its first edition in 2005, ISPO Beijing has become an important professional trade fair for the sports and fashion industry in the Asia-Pacific region. ISPO Beijing reviews the previous year's market developments and forecasts new seasonal sports trends, serving as a barometer for China's sports and fashion industry. At the same time, ISPO Beijing is committed to supporting local brands, building a bridge between brands, distributors, and consumers.
“Sexy + Dynamic” is the brand positioning of Actionfox (Happy Fox), and “professional outdoor combined with fashionable sportswear” is the main functional appeal of its products. Since entering the Chinese market in 2006, Actionfox (Happy Fox) has established its distinctive brand identity in the domestic outdoor sports field with its personalized and creative designs, quickly winning the love and recognition of outdoor enthusiasts.
MICO began including functional underwear in its production lineup in the 1990s. The internationally top-tier sports functional products designed and produced by MICO not only fit your body shape but, more importantly, protect you from excessive cold, heat, and humidity, while also eliminating odors caused by sweat. MICO guarantees a first-class tactile feel while allowing your skin to breathe, acting like a second layer of skin, so you can enjoy your favorite sports without any restrictions and freely unleash all your energy.
They have also jointly sponsored Zeng Huafeng (Desolate City) to participate in this year’s “Tor des Géants” (Giants’ Race). The Tor des Géants is held in the mountainous region of northern Italy near the Rhône-Alpes region of France. This mountainous area is a paradise for nature, skiing, trekking, and mountaineering enthusiasts. The four highest peaks in Italy—Mont Blanc (4,807 m), Monte Rosa (4,637 m), Cervino (4,478 m), and Gran Paradiso (4,061 m)—are located along the race route. As one of the world’s top trail running events, the Tor des Géants will hold its fourth edition this year. The course spans 330 kilometers with a total elevation gain of 24,000 meters, crossing 25 mountain passes, and has a 150-hour cutoff time. Last year, the global entry limit was just 550 participants.
From now until September this year, the selected athletes will have ample time to systematically train for the event. During this period, we will also organize monthly trail running training sessions led by members of the Tecnica China Trail Running Team (TTT). We hope to integrate trail running into everyone’s lives and actively promote the development of trail running in China.