In the early hours of April 2, the vending machine quietly entered Shenyang’s Youth Street Subway Station.
But the surprises don’t stop there. This “vending machine” also has a certain chance of giving out grand prizes along with the capsule soft shells every day. Although each passenger’s capsule soft shell from the machine may look the same, what’s inside can be quite a revelation. Some capsule soft shells hide prizes such as NORTHLAND USB drives, and even a grand prize of a silkworm wing jacket worth 898 RMB. With a bit of luck, anyone could walk away with this product.
Since the “vending machine” was installed in the Shenyang subway, it has attracted large crowds of local residents. People lined up in long queues, waiting for their own Capsule Silkworm Wing, while also hoping to get an unexpected surprise. The event also drove many consumers to visit stores to inquire about and purchase the silkworm wing products, resulting in bustling crowds. The Capsule Silkworm Wing has become the hottest product of this spring.
Austrian outdoor brand NORTHLAND has always advocated a comfortable and carefree outdoor lifestyle, and has continuously developed high-quality outdoor products to support this vision. In terms of brand promotion, NORTHLAND is also constantly innovating and daring to explore. Just last winter in 2012, NORTHLAND launched the nation’s first 3D subway car body advertisement in Shenyang, causing a sensation. This year’s “vending machine” installation in the subway station has once again brought Shenyang residents a tech-forward, urban outdoor experience.