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The Travel Goods Expo showcases elegance and highlights smart tourism

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — The China International Travel Goods Expo (hereinafter referred to as the Travel Goods Expo) is a large-scale international exhibition of travel goods jointly organized by the National Tourism Administration and the People's Government of Zhejiang Province. It serves as a major platform to accelerate the transformation and upgrading of the tourism industry and promote the development of the tourism economy. This internationally influential Chinese travel goods exhibition is one of the key exhibitions nurtured by the state.
    The China International Travel Goods Expo (hereinafter referred to as the "Travel Goods Expo") is a large-scale international exhibition of travel goods jointly organized by the National Tourism Administration and the People's Government of Zhejiang Province. It serves as a major platform to accelerate the transformation and upgrading of the tourism industry and promote the development of the tourism economy. This internationally influential Chinese travel goods exhibition brand is one of the key exhibitions nurtured by the state. The expo has been successfully held four times, and the fifth edition was grandly held at the Yiwu International Expo Center from May 24 to 27, 2013. Focusing on four major industry sectors—travel equipment and supplies, travel leisure products, hotel supplies, and travel souvenirs—the expo demonstrated the standards of being "international, professional, market-oriented, and branded." Yiwu is China’s tenth "special economic zone." The prosperity of the Yiwu market has driven rapid economic development, boosted the tourism economy, and promoted the integration of the tourism industry.

  Travel equipment and wooden house exhibition area at the 4th Travel Goods Expo

    Smart tourism highlighted, showcasing the uniqueness of exhibited products

    Covering an area of 38,000 square meters, this edition of the expo features 2,000 standard booths and attracts over 1,300 exhibitors. Emphasizing the theme of the event, it integrates services, management, and promotional efforts, actively promoting the concept of smart tourism cities. It reflects the latest trends in new technology, new business models, and new products among the exhibited goods, highlighting regional characteristics. Additionally, the expo includes five pavilions: the Theme Pavilion, Provincial and Municipal Pavilion, Travel Equipment and Outdoor Leisure Goods Pavilion, Hotel Supplies Pavilion, and Travel Souvenirs Pavilion. It is expected to welcome 90,000 visitors, including over 6,000 overseas merchants. Efforts have also been made to invite procurement groups from Taiwan, South Korea, Southeast Asia, and other regions.

Travel equipment and water amusement devices exhibited at the 4th Travel Goods Expo

    Leveraging geographical advantages for comprehensive planning, enhancing promotion, and expanding exhibition and business recruitment

    China boasts abundant natural and cultural tourism resources. Yiwu has vast territory and is a key region for the research, production, and distribution of travel goods. By fully tapping into local resources and strengthening exhibition and business recruitment, the event effectively utilizes the promotional resources of the National Tourism Administration, the Zhejiang Provincial Government, the Zhejiang Provincial Tourism Bureau, and related national-level associations. Increased publicity efforts have been made in travel goods production bases such as Guangdong, Shandong, Jiangsu, and Fujian. Through preparatory meetings, press conferences, and other forms, the expo is actively being developed into a professional international event that fully embodies smart tourism.

Travel goods procurement fair at the 4th Travel Goods Expo

    When one thinks of Yiwu, the Travel Goods Expo immediately comes to mind. Today, the region’s unique resources and market advantages provide the ideal conditions for hosting the expo in Yiwu. At the previous edition, the transaction volume reached 3.096 billion yuan, a year-on-year increase of 13.65%, with 9,216 professional international buyers attending. Building on the success of the last expo, this edition will place greater emphasis on recruiting professional buyers, focusing on those with substantial trade intentions, prioritizing buyer needs, and providing personalized services.
    A series of supporting activities for the travel goods exhibition will also be held during the expo to create a more vibrant atmosphere. The 5th China International Travel Goods Expo is gradually aligning with international standards.

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