MERIDA, the leading high-end bicycle brand and one of Interbrand’s top 10 international Taiwanese brands (stock code: 9914), held an exclusive global launch event in Taipei on the 21st—just before the start of Eurobike, the world’s most significant bicycle exhibition at the end of August—for its 2015 new bike lineup. This gave Taiwanese cycling fans an early look at MERIDA’s complete 2015 range and insight into the latest designs and trends in high-end bicycles. The brand will also host new bike test ride events in Taichung (8/30), Taipei (9/13), Hsinchu (9/20), and Kaohsiung (9/27), offering models from youth bikes starting under 10,000 NTD to top-tier World Tour professional team bikes priced up to 390,000 NTD.
Xu Shih-yen, Vice President of MERIDA’s Domestic Sales Division, stated that the 2015 new bike models were designed and developed under the leadership of MERIDA’s R&D center located near Stuttgart, the hub of Germany’s automotive industry. The lineup offers an extensive range of products, including the latest popular road bikes such as the Reacto, Ride, and Scultura, each catering to different riding needs. It also marks the debut of disc brake road bikes and the WARP TRI triathlon-specific bicycles. For mountain bikes, there are three hardtail series with varying wheel sizes: BIG 9, BIG 7, and MATTS.
Xu Shih-yen also noted that while meeting consumers' diverse needs for sports, leisure, and style, “Ride like a Pro” is MERIDA’s key marketing focus for this year. To allow riders to enjoy professional-grade service akin to that of elite cyclists, MERIDA has specially introduced the “MBF” (Merida Bike Fit) fitting service for optimizing bike fit and geometry. Website: www.merida.com.tw.