Founded in Germany in 1972, EX2 specializes in the production and sale of professional outdoor sportswear and accessories. It currently has branches in Europe and Japan, and established a subsidiary in China in 2007. The EX2 brand was officially introduced to the mainland market in 2008, and after rebranding and repositioning to meet Chinese market needs, it began sales. Within a short period, it gained recognition among professional outdoor enthusiasts and within the industry.
With the gradual improvement of domestic sales channels, in the coming years, as a long-established professional outdoor accessory brand, EX2 will continue to develop to higher levels with its unique brand positioning and high-quality, professional products.
The EX2 brand originates from Germany and is also known in Chinese as “伊海诗” (Yi Haishi). Its core product is gloves, with an emphasis on outdoor accessories such as hats, scarves, and small bags. The brand focuses on outdoor, sports, comfort, functionality, and leisure, while also incorporating trendy, fashionable, and avant-garde elements, catering specifically to outdoor enthusiasts who pursue high quality. Since its inception, EX2 has quickly established its unique brand identity in China with professional fabrics and functions, personalized designs, cost-effective premium quality, and honest service, earning the love and admiration of outdoor enthusiasts.
“Professional + Dynamic” has always been the foundation of the EX2 brand’s positioning and promotional philosophy. This concept is integrated into every product research, development, and design. By selecting top-tier global fabrics—waterproof, breathable, windproof, ultra-light, UV-resistant, moisture-wicking, and other high-tech functional materials—it provides complete functional assurance for outdoor activities such as mountaineering, skiing, hiking, and exploration. At the same time, it captures the world’s most popular colors and fashion pairings, creating more professional and dynamic outdoor accessories for outdoor lovers who pursue professional and trendy styles.
EX2 is dedicated to establishing its distinctive brand characteristics. Professional + Dynamic represents an attitude of pursuit and exploration. To this end, continuous innovation is pursued to provide better protection and fashion elements for professional enthusiasts who love exploration and nature—this is the brand’s ongoing direction of development. On the other hand, the main mission of the EX2 brand is to focus on creating products with outstanding performance, gradually becoming a leader in the professional outdoor accessory market. Therefore, our new product lines incorporate new and cutting-edge design features that not only enhance comfort but also significantly improve performance. These distinct features are carefully combined to produce high-value products.