From July 9 to 13, the 2014 Spring/Summer new product order fair of Shehe was successfully held at Jiangmen Yihao Hotel. With the theme of "Himalaya," the fair vividly presented Shehe’s 2014 Spring/Summer products inspired by Himalayan ethnic culture through venue displays, model runway shows, and product explanations.
Mr. Lü Guixi, founder of the Shehe brand, delivered a speech at the meeting.
A representative from DuPont introduced the brand and fabrics.
The Himalaya region, which inspired the cultural theme of Shehe’s latest collection, boasts a uniquely mystical mountain culture rich in oriental allure. Its streets and alleys are filled with peculiar temples, mysterious totems, and vibrant colors, all reflecting traces of primitive religious worship and exuding a strong exotic atmosphere. At the same time, it is a paradise for outdoor enthusiasts. Stretching 2,450 kilometers from west to east—from Nanga Parbat, home to the world’s largest rock face, in the west to Namcha Barwa, where the Yarlung Tsangpo River makes its spectacular bend known as the “Heavenly River,” in the east—the range features Mount Everest, the world’s highest peak adorned with rare and stunning ice towers, as its main summit. With deep admiration and curiosity for the Himalaya, Shehe’s design team immersed themselves in the region’s mountain culture, folklore, and mountaineering traditions. Drawing inspiration from the perspective of travelers and their personal insights into travel culture, they gathered thematic materials and creative sparks, which were then translated into details of the new collection—be it a pattern, a print, a woven label, or even a cut.
Model runway show featuring "Himalaya" themed cultural T-shirts.
Dealers reviewing samples and placing orders.
