Recently, the internationally renowned outdoor brand from Austria, NORTHLAND, has become the exclusive equipment sponsor for the spiritual initiative “The Power of Walking,” launched by celebrated actor Chen Kun. As the sole official gear partner of “The Power of Walking,” Austrian NORTHLAND will provide comprehensive support for Chen Kun’s team on their upcoming journey to the Himalayas. In addition, in response to overwhelming public enthusiasm, NORTHLAND will also launch a grand ambassador selection campaign. Participants in the selection process will have the chance to win exciting gifts such as NORTHLAND’s classic waterproof jackets.
Stunning Images from ‘The Power of Walking’
As a highly publicized spiritual and public welfare project, “The Power of Walking” aims to encourage people to quiet their minds through the most instinctive act of walking, engage in dialogue with themselves, and spread positive energy. The theme of “The Power of Walking” in 2013 is “Walk · Silence · Himalayas.” Chen Kun explained that “Walk” refers to the act of walking, while “Silence” refers to the practice of silent walking and quietly focusing inward during the journey. Under Chen Kun’s leadership, this year’s “The Power of Walking” will take place on the eastern slope of Mount Everest, at an average altitude of 4,500 meters. The mysterious snow-capped mountains and deep valleys are sure to offer all participants a sense of tranquility and insight rarely found in urban life, creating an unforgettable life experience. The philosophy of “The Power of Walking”—immersing oneself in nature and focusing on inner reflection—resonates perfectly with NORTHLAND’s commitment to freedom and comfort in outdoor living, making this collaboration a natural fit.
To better promote the values of nature, freedom, and comfort in outdoor living, NORTHLAND has decided to select a “Walking” ambassador who will participate in the entire “The Power of Walking” journey. It is reported that NORTHLAND has shortlisted seven candidate ambassadors, including Austrian legendary mountaineer Gerwalt Pichler, the founder of NORTHLAND, and female hiking enthusiast Susanne Borufka.
Photo of Gerwalt Pichler, Founder of Austrian NORTHLAND, Climbing
Regarding the “Walking” ambassador selection campaign, a NORTHLAND spokesperson stated that the simplest yet most powerful force in life is walking. The concept of “The Power of Walking,” which encourages finding inner peace and listening to one’s true voice while walking, aligns closely with our brand spirit of promoting comfort and freedom. Through the role of a “Walking” ambassador, we hope to spark greater attention and resonance, encouraging more people to connect with nature and tap into the power of their own minds.
Chen Kun Connecting with Nature During ‘The Power of Walking’
Founded in 1973, NORTHLAND is an iconic Austrian outdoor brand. Over the past 40 years, NORTHLAND has evolved from a specialized outdoor brand focused on extreme climbing and mountaineering into a pioneer in the full range of outdoor activities, covering sports and urban leisure. Since entering China in 2003, NORTHLAND has consistently upheld the Austrian philosophy of comfortable and carefree outdoor living. With the brand essence of “Comfortable Travel · Free Spirit” deeply embedded in every product, NORTHLAND is dedicated to providing Chinese consumers with a complete range of travel gear. It is reported that “The Power of Walking” will fully utilize the professional outdoor gear provided by NORTHLAND, and its advanced equipment is expected to deliver the best outdoor experience for this journey.