A couple of days ago, my neighbor auntie asked me mysteriously: “Girl, Singles' Day is coming up soon. Got a boyfriend yet? No? Auntie can set you up, or you’ll be spending another Singles' Day alone.” Auntie, it’s 2019—we don’t celebrate Singles' Day anymore. These days, Singles' Day is synonymous with shopping sprees. We’ve got to keep up with the times.

After the National Day holiday, all I look forward to—apart from payday—is Singles' Day. With so many promotional deals, not buying anything feels like missing out. I bet a lot of you are as pumped as I am for the shopping bonanza, ready to go all out on November 11. Have you made your shopping list yet? If not, check out these Japanese must-haves I’m recommending for you.
Fitec Knee Air Massager

As part of the Fitec Therapy series, the Fitec Knee Air Massager was launched in China ahead of its official release. Since its debut last August, it has become a favorite among consumers suffering from knee discomfort.
Drawing inspiration from “Japanese therapy orthopedic massage techniques,” this product features built-in 6–25μm red light lamps to gently warm the knee blood vessels. Improved blood circulation aligns with the traditional Chinese medicine principle that “where there is free flow, there is no pain.” Its three-dimensional safety airbag fully envelops the knee, mimicking the soothing touch of a therapist’s hands. Carbon fiber heating emits infrared rays, providing excellent warmth to the surrounding knee area. Magnets embedded on both sides offer supplementary alternating magnetic field effects, while the built-in vibration function delivers a relaxing and pleasant experience. The massager also incorporates Fitec’s signature titanium beads, specially designed to target knee acupoints.
Combining heat therapy, infrared, kneading, and vibration functions along with multiple Fitec-patented technologies, this knee air massager is the perfect treat for yourself or a thoughtful gift for your parents. While you’re treating yourself to some retail therapy, don’t forget to grab a little something for your folks too.
ESTHE GRANDE CC Brightening Cream
https://www.weibo.com/andshim

The ESTHE GRANDE CC Brightening Cream is a multi-functional lotion that evens skin tone, nourishes the skin, and provides sun protection. After the intense sun exposure of summer, it’s even more important to repair your skin during the autumn and winter months.
With its green cream texture, just a thin layer of ESTHE GRANDE CC Brightening Cream can cover acne scars, pores, redness, blemishes, and dullness, leaving your skin looking bright and fair. Not only does it conceal skin imperfections, but it also contains abundant beauty and moisturizing ingredients that help soothe sunburned and inflamed skin. It can be used not only on the face but also all over the body, making it super convenient. All you need to do is apply it daily, and the ESTHE GRANDE CC Brightening Cream will reward you with radiant, beautiful skin.
Noritake Bone China “YOSHINO” Series

The YOSHINO series of tableware from Noritake is one of their most iconic designs. For 90 years, it has been beloved by the Japanese public and has garnered significant global attention. The cherry blossom-inspired design makes your dining table a stunning focal point. Since it’s a timeless piece that will continue to be produced for years to come, it makes a great everyday choice or a meaningful souvenir for family and friends.
When visiting Japan, be sure to stop by the Noritake / Okura Art Porcelain Ginza Store to experience the charm of Noritake tableware. The store is conveniently located near the heart of Ginza. In addition to the YOSHINO series, Noritake also offers a wide range of Totoro-themed products—about 3,000 types of tableware, decorations, and accessories are available for you to choose from. Considering the travel convenience of out-of-town visitors, Noritake also provides overseas shipping services, ensuring a worry-free shopping experience.
So, how do you like my recommendations? Singles' Day is just around the corner—no more talking about “Singles' Day.” In 2019, shopping is what really matters. Have you made your shopping list yet?