Celebrating the “Year of the Dog”! This year’s Lunar New Year holiday has six days off in a row. Have you planned where to celebrate? During the New Year season, the 12-Cube space on the first floor of San-Chung will be transformed into the most vibrant LEGO® bricks and board games exhibition in Taiwan – and it’s totally free to enter. Both kids and adults are having a blast in the ultra-popular giant building blocks pool, while the LEGO® challenge zone features eye-catching, large-scale games adapted from LEGO®, such as ring toss and shooting games, attracting long queues of excited children and families.

The best place for a festive stroll during the New Year period? Head to Taipei’s largest and trendiest 3C tech mall, where you can enjoy cutting-edge technology experiences and the liveliest LEGO® bricks and board games showcase all in one go. San-Chung Lifestyle Mall stays open throughout the Lunar New Year, operating hours aligned with department stores—only closing early at 6 PM on New Year’s Eve, and reopening at 11 AM on the first day of the New Year to welcome festive strollers.

Xiaomi’s San-Chung Lifestyle flagship store grandly opens at San-Chung. (Photo provided by the organizer)

To offer consumers more imagination about tech-driven lifestyles, San-Chung has successfully introduced several new brands ahead of the New Year: Huawei brand zone on the 1st floor, AVITA on the 2nd floor, Xiaomi San-Chung Lifestyle flagship store on the 2nd floor, and Canon Image Square flagship concept store on the 3rd floor. These additions aim to deliver an even better 3C experience for shoppers during the holidays. In addition, many floors of San-Chung also feature dining options so that visitors can take a break and enjoy delicious meals after shopping.

Beyond the launch of numerous new stores, all brands across San-Chung are rolling out a variety of New Year promotions or lucky draw campaigns across categories including 3C technology, anime merchandise, audio-visual equipment, photography gear, and cultural/creative design. There’s also a wide selection of food discounts to enjoy when you need a break. Over 50 promotional offers are available from participating brands. From the first to the third day of the Lunar New Year, San-Chung is stepping up the festivities – customers who spend a cumulative NT$10,000 or more on those days will receive shopping vouchers. There’s no shortage of benefits and discounts at San-Chung during the New Year season. Come explore the hottest new products and shop for the latest 3C gadgets.

San-Chung transforms the 12-Cube space on the first floor into the most vibrant LEGO® bricks and board games exhibition in Taiwan during the New Year period. (Photo provided by the organizer)

San-Chung stays open for the Spring Festival – building blocks pool, board games, and LEGO® challenge zones thrill both kids and adults. (Photo provided by the organizer)

"New Year Kids’ Fun Carnival" – Building Blocks & Board Games Exhibition

Dates: January 27 (Sat) to February 28 (Wed)

Venue: 12-Cube, 1st Floor, San-Chung Lifestyle Mall