The outdoor functional apparel brand Verno, created by Lih Baolong, includes a series of products such as quick-dry tech cotton, cool energy-saving, ultra-light soft, and Tencel mesh. In addition to enhancing the characteristics of “outdoor, leisure, sports, environmental, and functional,” it aims to establish Lih Baolong as a globally renowned high-tech textile brand. Through the GoHiking retail brand, it connects with consumers’ hearts, working together to reduce carbon emissions, combat global warming, and contribute to the planet.
GoHiking is a composite urban leisure outdoor goods channel centered on the concept of global environmental protection. Established in 2005, it was acquired by Taiwan’s textile conglomerate Lih Rung/Lih Peng Group at the end of 2010, which continued to operate the retail brand and agency business. Starting in 2011, it began developing its own brands. GoHiking uses “Go” to remind everyone that it’s time to get out and walk around, advocating that “going out is being outdoors,” encouraging outdoor leisure, wearing comfortable functional clothing, and enjoying a natural, healthy, and relaxed life.
As the centennial year of the Republic of China (ROC) is coming to an end, to celebrate this highly significant ROC 100th anniversary and welcome the arrival of ROC 101, GoHiking is launching the “New Year’s Celebration Across Taiwan – Win a Luxury Trip” campaign from now until January 29, ROC 101 (2012). During the campaign period, customers who spend NT$1,000 or more will receive one raffle ticket. Prizes include one-day stay certificates at Sun Moon Lake’s Hotel Royal, Beitou’s Kagaya, and Jiaoxi’s L’Hotel, as well as multi-functional backpacks from the American brand OverLand, lightweight backpacks from top functional brand Verno, GoHiking travel toiletry kits, outdoor headbands, and many other attractive gifts. Customers who spend NT$2,000 or more will receive two raffle tickets, and so on. Consumers looking to treat themselves to a high-end, relaxing domestic trip should definitely seize this rare opportunity.
Guided by the philosophy of “Respect Heaven, Love People, Protect the Earth,” GoHiking places great emphasis on environmental protection and actively collaborates with its parent company, Lih Rung/Lih Peng, using Ecoflying recycling technology to transform waste textiles into eco-plastic wood green building materials, reducing tree felling and slowing down global warming. GoHiking has also gradually incorporated eco-plastic wood green materials into its store designs. Currently, GoHiking operates 7 stores and 1 department store location, with plans to expand to 30 stores across Taiwan by 2012.