The eight-day Mainland China National Day holiday will begin in nine days. To capitalize on the momentum, the Beijing Office of the Straits Exchange Foundation (STRA) has decided to ramp up its promotional efforts by setting up large outdoor advertisements on Wangfujing Street, a bustling hub teeming with locals and tourists. This move aims to boost the visibility of Taiwan travel right in the heart of Beijing.
On August 23 this year, the Beijing STRA office had already launched ads on Shanghai city buses and digital spherical screens in busy districts, promoting the message “Travel to Taiwan Now.” To further fuel interest in Taiwan travel, yesterday the Beijing STRA placed another large outdoor ad on Wangfujing Street, intensifying the “Travel to Taiwan Now” campaign.
The entire advertising initiative is set to reach its peak during the National Day holiday. At that time, key locations including the Xujiahui subway station in Shanghai, city buses in Beijing, the Guiyou Building on Chang’an Avenue, and electronic screens at Beijing Railway Station will all go live on October 1 to vigorously promote the “Travel to Taiwan Now” message, actively encouraging Mainland residents to visit Taiwan.
Yang Rui-zong, Director of the Beijing Office of the Straits Exchange Foundation (STRA), stated that the selected ad placements in key landmarks in Beijing and Shanghai are primarily aimed at deepening the visual impression of “Travel to Taiwan Now” among residents in both cities. The campaign seeks to reinforce the idea that Taiwan is one of the best choices for Mainland tourists seeking an overseas travel destination. Additionally, it ensures that domestic and international travelers visiting Beijing and Shanghai during the National Day holiday will continuously encounter Taiwan travel promotions, significantly increasing the visibility of the “Travel to Taiwan” campaign.