The Qingming holiday is approaching, and many people have already started planning their trips. Popular spring activities include traveling abroad, enjoying flowers and taking nature walks domestically, as well as having picnics and going camping. According to statistics from momo Shopping Website, operated by Fubon Media (8454), sales of outdoor leisure products have increased by approximately 30% compared to the same period last month over the past two weeks, with camping, picnicking, and travel gear being the best-selling items.
momo Shopping Website stated that sales of outdoor leisure products typically see a significant uptick every spring, especially for items related to outdoor camping, picnicking, hiking, and travel. Coupled with this being one of the longest spring holidays, relevant product sales have increased by around 30%. Analyzing the trend of outdoor leisure products this year, in the past, consumers mostly purchased basic items such as tents, lightweight foldable chairs, and picnic mats. However, as outdoor leisure becomes more specialized, there has been a substantial increase in outdoor furniture products, such as wooden double-decker picnic tables, portable sofas, outdoor cooking cabinets, and multi-functional lamps. In addition, anticipating the growth in the outdoor leisure population, momo Shopping Website has introduced a wide range of mountaineering, barbecuing, and fishing products. At the end of February this year, a new "Fishing Gear" section was added, offering hundreds of professional fishing tools. Currently, sales in this section have also increased by about 60% compared to the same period last year, showing strong momentum.
momo Metropolis Mall also noted that outdoor leisure products with a hipster or individualistic style are very popular. With growing environmental awareness, eco-friendly outdoor tableware has also become a key purchasing focus. In anticipation of the holiday and spring travel demand, momo Shopping Website launched the "Fun 4 Shopping Festival" spring promotion starting April 1st, with discounts of up to 50% off on millions of items across the site. Shoppers who spend any amount also have the chance to win a “round-trip air ticket for two to Japan” (choose between Tokyo, Osaka, or Fukuoka). Starting April 2nd, momo Metropolis Mall introduced the "Spin to Win Travel Funds" campaign, where placing an order allows participants to play a gashapon game, with the potential to earn up to 1,000 momo Metropolis Mall points as a rebate. It is estimated that outdoor leisure product sales this spring and summer could see another increase of around 30–50%.
(Times Information)