Every man harbors a fearless curiosity for adventure, and the travel-spirited French luxury brand LOUIS VUITTON (abbreviated as LV) emphasizes that travel is a spiritual experience in itself. In addition to its 20-year-old publication, the “Travel Sketchbook,” which documents the travel stories of renowned artists and emerging talents, the brand also showcases the spirit of the modern traveler who blends urban life with outdoor exploration in its 2018 Early Fall collection designed by former Men’s Creative Director Kim Jones. Now, the brand continues this exploration of masculinity through the sense of smell.
Creating 5 Unique Scents
Following the launch of its women’s fragrance line, master perfumer Jacques Cavallier Belletrud adopted a different creative path to develop the first-ever men’s fragrance for the brand. Drawing inspiration from men’s pursuit of freedom and creativity, he crafted five distinctive scents as a tribute to adventurers who dare to express their true selves.
Since the debut of its first iconic travel trunk, Louis Vuitton has conveyed a brand message: “To accompany the traveler’s curiosity, no matter the destination. Sometimes, just close your eyes and you can be on the other side of the world.” The white packaging of the men’s fragrance features four prominent imprints marked in gray and silver, making it easy to distinguish from the women’s fragrance line, which uses delicate gold accents.
100ml for Easy Portability
Inspired by travel, discovery, and movement, the men’s fragrance collection offers a large 200ml refillable bottle as well as a compact 100ml size for easy carrying. The five fragrances also come in a travel set, which includes a 7.5ml black bottle and four magnetic refill vials that snap onto the spray bottle, along with a leather cylindrical travel case for storing the perfumes.