(Sunday Paradise specially invited internet celebrities in outdoor hiking, Mao & Melissa the Mountain Girl, to appear at the event. Photo: Tseng Li-fang)
With the spring travel subsidy in place, Sunday Paradise Outlet anticipates a surge in demand for functional outerwear as the public embraces outdoor activities. Anticipated high demand includes windproof, waterproof, UV-resistant, lightweight and easy-to-pack jackets. To coincide with the pre-Qingming holiday period, from April 3 to April 29, the outlet launches “Enjoy Life – Outdoor Leisure Brands Up to 80% Off Clearance.” Featuring seven well-known outdoor leisure brands, the promotion offers up to 5,000 items, expected to spark a shopping frenzy.
The seven renowned outdoor leisure brands include The North Face, Columbia, Traveler, PROTEST, ROXY, Timberland, and Camel Active. Sunday Paradise has carefully selected functional outerwear that is windproof, waterproof, and UV-resistant, as well as cotton T-shirts, surfing apparel, bikinis, and beach shorts. These outdoor leisure clothing items are all being cleared at a minimum discount of 80% off to capture the outdoor market.
Sunday Paradise stated that in recent years, outdoor activities have become increasingly popular both domestically and internationally, with year-on-year sales growth of over 10% for its outdoor leisure brands. A notable trend shift has emerged: the outdoor leisure brand market no longer relies solely on winter demand for cold-weather clothing. In summer, there has also been significant growth in sales of functional lightweight outerwear that is windproof, waterproof, and UV-resistant, as well as accessories like hiking backpacks and shoes. Sales of ski jackets for overseas skiing trips and surfing wear for island destinations have also seen strong growth.
Sunday Paradise’s “Enjoy Life – Outdoor Leisure 80% Off Clearance” promotion brings in over 5,000 pieces of outdoor leisure apparel, all available at starting discounts of up to 80% off. Among them, the high-performance outerwear brand TRAVELER’s Gore-Tex series of windproof and waterproof jackets has received the highest inquiries. The original price of the women’s single-layer windproof, waterproof, and breathable jacket was NT$12,800, now on sale at 50% off for NT$6,400. Columbia’s water-repellent windbreaker is originally priced at NT$2,480 and is now on special at 50% off for NT$1,240.
Sunday Paradise Outlet also launches the “One-Leg Stand Challenge – Take Home $5,000 in Prize Money!” event on April 20, inviting individuals with strong willpower, physical strength, and endurance to take on the challenge. The champion gets to take home the prize money.