No new brand creation this time — Wang Group introduces Singaporean Chinese restaurant "PUTIEN" for the first time
▲ The annual new brand layout of the Wang Group was officially unveiled on the 23rd, with the newly established brand being the Singaporean restaurant "PUTIEN". The photo shows Ah Yuan Herb Chicken from the Singapore PUTIEN restaurant. (Photo / taken fromthe PUTIEN restaurantwebsite)
Travel Center / Comprehensive Report
The annual new brand layout of the Wang Group was officially unveiled on the 23rd, with the newly established brand being the Singaporean restaurant "PUTIEN". The Taiwan brand is named "PUTIEN莆田". Unlike the set-meal format used by the Wang Group in the past, PUTIEN莆田 adopts ana la carte model, primarily offering Singaporean-style dishes, with the target per-customer spending set between NT$500 and NT$700. The first PUTIEN store in Taiwan is expected to open in Taipei by the end of this year.
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