China Central Television

　　China Central Television is the national television broadcaster of the People's Republic of China. It began trial broadcasts on May 1, 1958, and officially went on air on September 2. Initially named Beijing Television, it was renamed China Central Television on May 1, 1978, with the English abbreviation CCTV.

　　China Central Television is an important news and public opinion organization in China, serving as a key voice for the Party, the government, and the people. It is also an important platform for ideological and cultural communication, and one of the most competitive mainstream media outlets in contemporary China. With functions including news dissemination, social education, cultural entertainment, and information services, it is the primary channel through which the public obtains information, as well as a crucial window for China to understand the world and the world to understand China. Its international influence continues to grow.

　　Currently, China Central Television is a national deputy-ministerial-level public institution, with 16 sub-bureau-level centers (offices), including the General Office, Editorial Office, Human Resources Office, Finance Office, Party Affairs Office, News Program Center, Overseas Program Center, Social Education Program Center, Arts and Performance Program Center, Advertising and Economic Information Center, Sports Program Center, Youth Program Center, Network Communication Center, Technology Management Office, Technical Production Center, and Broadcasting and Transmission Center. It also has three directly affiliated division-level units: the Supervision Office, Audit Office, and China Television Newspaper. Additionally, there is the New Site Construction Office (a temporary organization).

　　The directly affiliated units of China Central Television include: the China Television Drama Production Center, established on October 18, 1983, as a national-level professional television production organization; the Central Newsreel and Documentary Film Studio (Central Television Newsreel Production Center), incorporated in 1993, which produces documentary films and undertakes program production for the station; the Beijing Science Education Film Studio (Central Television Science and Education Production Center), incorporated in 1995, which produces science and education films and undertakes program production, including animated content; China International Television Corporation, established in 1984 as a wholly owned subsidiary of China Central Television, with business operations including film and television production, program sales, network communication, advertising marketing, tourism development, market research, and industrial development; the Central Communication Center, established in 1995, responsible for satellite-scrambled television operations; China Digital Television Media Co., Ltd., established in 2003, responsible for operating the central digital pay-TV platform and managing the commercialization of CCTV’s pay TV channels; and the China Philharmonic Orchestra, incorporated in 2004, recognized as one of the country’s leading orchestras.

　　In addition, China Central Television operates the “CCTV International” website, the newspaper China Television Newspaper, and publicly distributed publications such as Television Research and Modern Television Technology. It also houses the largest broadcasting, film, and television audio-visual archives in China (co-built with –).

　　China Central Television has initially formed a diversified operational framework, with television broadcasting as its core business, supported by film, the internet, print media, and audio-visual publishing for integrated media promotion, advertising operations, and industrial expansion.