Wenyou Fans

Wenyou Fans

Wenyou Fans is a geographical indication certification trademark.

　　Geographical Scope

　　　　　Wenyou Fans benefit from Wenyou’s unique environment and natural climate, where the sweet potatoes grown have large tubers and are rich in starch. The sweet potato vermicelli produced using local traditional craftsmanship has distinctive qualities such as being resistant to overcooking, suitable for stir-frying, and not prone to breaking or sticking. “Wenyou Fans,” through the platform of the Zhenan Sweet Potato Industry Production and Sales Cooperative, has not only expanded sales channels but also increased market visibility, turning this rural produce from the mountainous areas of Wenyou into a delicacy on modern city dining tables.

　　Unique Qualities

　　　　　　The Wenyou specialty sweet potato vermicelli is made from refined starch sourced from the deep mountains of Qiandao Lake. It is free from pesticide and chemical fertilizer contamination, contains no artificial coloring, and retains its natural color. It is known for being crystal clear, pure, nutrient-rich, highly durable for cooking, not becoming cloudy or breaking apart, and having a soft and delicious taste. It is a healthy food option that is low in grain content, low in calories, and low in fat. Wenyou sweet potato vermicelli has a history dating back to the Qing Dynasty, with over a hundred years of tradition. Its unique production method gives it a distinctive flavor and has earned it long-standing fame.

　　Cultural Background

　　　　　　The Wenyou specialty sweet potato vermicelli is made from sweet potatoes that are thoroughly washed, ground with water, and then strained to remove pulp and impurities. The extracted starch is mixed with water and steamed layer by layer until set. After cooling and hardening, it is refined using a unique traditional production process. The resulting vermicelli is characterized by its crystal-clear appearance, chewy and smooth texture, resistance to overcooking and stir-frying, delicious taste, excellent quality, and high nutritional value. In terms of business operations, it combines exclusive distribution with agency models, as well as domestic sales with exports. Not only does it sell very well in major domestic cities such as Wenzhou, Hangzhou, Shanghai, and Guangzhou, but it also reaches 52 countries abroad—including the EU, Southeast Asia, and Africa—thanks to the county’s 100,000 overseas Chinese. The locally distinctive “Wenyou Fans” have gained popularity and acclaim overseas.