Yangtze River Willow Weaving

Yangtze River Willow Weaving

　　The Yangtze River Willow Weaving Craft Factory in Xilaqiao Town, Yangzhong City, was established in 2003. It is a specialized enterprise engaged in the production and sale of willow weaving and willow products. The factory is a leading enterprise in the development of willow weaving in Yangzhong City and serves as a core member of the "Yangzhong City Willow Weaving Association." In 2008, the legal representative, Qin Guilan, adopted a business model based on voluntary participation and mutual cooperation among farmers. She united scattered households engaged in willow product processing, enabling branded marketing. She registered the trademarks “Chunliu” (Spring Willow) and “Qin Guilan,” and founded the “Qin Guilan Willow Weaving Professional Cooperative of Yangzhong City.” This initiative formed a local willow weaving industry cluster and has driven employment for over 600 people in the town and surrounding areas. Among them, there are more than 400 unemployed or underemployed individuals, as well as over 200 people with disabilities or other surplus laborers. In 2009, it became one of the first “Women’s Demonstration Specialized Cooperative Organizations” in Jiangsu Province, and in 2010, it was recognized as a provincial-level women’s demonstration sample-processing base.

　　The enterprise provides long-term, stable, and comprehensive services to farmer households, including shared market information, centralized business training, home delivery of raw materials, on-site technical guidance, and coordinated product marketing. It adopts a management model that combines unified training, unified allocation, decentralized processing, centralized processing, and unified sales. In 2010, the factory’s output value exceeded 26 million yuan, with sales reaching 20 million yuan. The enterprise has also successfully promoted Yangzhong’s willow weaving products at national, provincial, and municipal agricultural product expos and trade fairs. At the same time, by drawing on various strengths, the enterprise has carried out technological innovation and product upgrades, developing over 40 new varieties of willow weaving products. More than 10 of these new willow weaving products have taken the lead in nationwide and major city markets, earning widespread popularity among consumers.

　　The enterprise has successively received honors such as “Jiangsu Provincial Famous Brand Product,” “Zhenjiang Shangxingga, Chuangye Demonstration Base,” “Zhenjiang Municipal Four-Haves Model Farmer Specialized Cooperative Economic Organization,” and “Zhenjiang Municipal Agricultural Industrialization Leading Enterprise.” The legal representative, Qin Guilan, as a member of the Yangzhong Municipal Political Consultative Conference, has also been awarded honors including the “Provincial May 1st Labor Medal,” “Entrepreneur Star,” “Provincial Advanced Female Economist,” “Zhenjiang Municipal Model Worker,” “Zhenjiang Municipal March 8th Red-Banner Pacesetter,” “Jiangsu Provincial Model Worker,” and “Yangzhong Youth Entrepreneur Pioneer.”

　　Address: No. 36-1, Group 1, Beisheng Village, Xilaqiao Town, Yangzhong City, Jiangsu Province

　　Sales Hotline: 0511-88564650 13951278326 13905288247