Nanyang Persimmons

Nanyang Persimmons

　　Since the mid-1980s, Nanyang Town has been cultivating persimmons. Through over 20 years of effort, the persimmon planting area has expanded year by year, techniques have been continuously updated, and the marketing network has become more refined. The town has established its own well-known brand and carved out a niche in the market. The current persimmon orchard area covers nearly 10,000 mu, with an annual output of 25,000 tons and a production value of 25 million yuan.

　　Intercropping models include: persimmons–garlic, persimmons–ginkgo, persimmons–leeks, persimmons–green corn, and various other combinations.

　　In production, the focus is not only on increasing yield and improving cultivation techniques but also on adopting advanced marketing concepts. Based on market demand, growth regulators are used to advance or delay the persimmon harvest, thereby avoiding peak sales periods and effectively raising persimmon prices. The average selling price of persimmons here is 0.2 yuan per kilogram higher than in other regions. Additionally, great emphasis is placed on building a network of farmer brokers. Each year, over 1,300 people are engaged in the buying and selling of persimmons, ensuring that the "Chengfeng" brand persimmons sell well across the country.

　　In 2010, Nanyang became an experimental demonstration base for Yangzhou Agricultural University. A variety of advanced scientific and technological achievements have been successfully applied to improve the grade and yield of the "Chengfeng" brand persimmons. The nationally registered "Chengfeng" brand persimmons have become a popular pollution-free agricultural product beloved by consumers.