Nanyang Tianshou Poultry and Eggs

Last updated 2026-11-10 — The Dafeng Tianshou Poultry and Eggs Professional Cooperative is a key farmers' professional cooperative organization in Yancheng City and a provincial-level "Four-Haves" exemplary farmers' professional cooperative economic entity. Established in July 2005, it was initiated by leading poultry farmer Wang Suping and voluntarily formed by large-scale layer chicken breeders. The cooperative integrates layer chicken breeding, technical services, and sales, operating as a poultry and egg production specialized cooperative. It currently has 1,220 members and is anchored by a mechanized chicken farm with an investment of 10 million yuan and a scale of 100,000 layers. Guided by the principles of "voluntary membership, free withdrawal, contractual sales, shared benefits, and shared risks," and following the operational model of "specialized cooperative organization + breeding base + major breeders," the cooperative provides its members with "five unifications": unified supply of chicks, unified feed formulations, unified disease prevention and control, unified product branding, and unified poultry and egg sales. This approach rapidly expands the brand’s scale effect, enhances organizational efficiency in production and operations, and strengthens market competitiveness. Currently, the cooperative raises a total of 1.1 million layers. Its “Tianshou” brand eggs have passed the Ministry of Agriculture’s pollution-free production area and product certifications and have been awarded the title of “Well-Known Trademark in Yancheng City.” The brand is now applying for green food certification. Products are sold to major supermarket chains such as Carrefour Suzhou, Beijing Hualian Suzhou, Tesco, CR Vanguard Guangji Store, and Suguo, where they are in high demand — with an average daily dispatch of over 5 tons of poultry and eggs. In 2010, the cooperative cumulatively sold 1,500 tons of eggs, achieving sales revenue of 14 million yuan and a profit of 1.35 million yuan. In 2011, it launched a new project for producing organic fertilizer through chicken manure dehydration, yielding 550 tons of organic fertilizer annually and generating 165,000 yuan in revenue, while also improving environmental standards. The cooperative has been designated as a "Five-Ring" breeding demonstration base by the Beijing University of Agriculture Science Extension Center and has been repeatedly recognized by Yancheng City and the Dafeng Municipal Government as an “Advanced Farmers' Professional Cooperative Economic Organization” and a “Training Base for the Rural Ten-Thousand-Party-Members Training Project.”