Zhenba Tea

Zhenba Tea

　　Zhenba County’s tea industry is a leading agricultural sector and one of the key industries under the "4+X" framework for poverty alleviation-driven economic development. The county has 131,500 mu of tea plantations, producing over 4,800 tons of tea annually, with a total output value of nearly 590 million yuan.

　　As a key industry in poverty alleviation, the tea sector has not only grown into a prominent agricultural strength for the county but also played a significant role in increasing farmers' incomes. In addition, as an agriculture-related industry with well-integrated primary, secondary, and tertiary sectors, it has become a calling card for both agriculture and tourism in the area.

　　Zhenba County is one of Shaanxi Province’s key tea-producing counties. Located in the heart of the Daba Mountains, the region features overlapping peaks, persistent mist, and lush vegetation, with forest coverage reaching 64%, earning it recognition as a national-level ecological demonstration county. It lies within China’s second-largest selenium-rich belt — sharing the same geographical zone as Ziyang — which offers uniquely favorable conditions for tea cultivation, earning it the reputation of a “rare high-aroma tea region in the world.” The county has a long history of tea production and is the birthplace of Shaanxi’s first famous tea, “Qinba Wuhao.” It has been officially approved by the State Administration for Market Regulation as a protected geographical indication product area for “Hanzhong Xianhao.”

　　In recent years, leveraging its ecological advantages, Zhenba County has focused on developing clonal variety tea plantations and implementing a brand-driven strategy for premium teas, striving to establish the distinctive “Zhenba High-Mountain Selenium-Rich” tea brand. Currently, the county has 101,200 mu of tea cultivation area, with 11 provincial-level standardized tea gardens, 2 provincial-level modern agricultural parks, and 5 municipal-level parks. There are 16 large-scale tea enterprises, and well-known local brands include ‘Yixichun,’ ‘Dingyuanchun,’ ‘Qinghe,’ ‘Qinhuang,’ ‘Bashan Junzi,’ and ‘Yuhe.’ These teas have repeatedly won gold awards at events such as the “China Tea Cup,” “National Drinking Tea Cup,” and the China International (Beijing) Tea Expo. The tea plantation base of Shaanxi Yixichun Tea Company has been honored as one of “Shaanxi’s Top Ten Standardized Tea Gardens,” “Shaanxi’s Beautiful Tea Garden,” “Shaanxi’s Best Tea Garden Tourism Base,” and “One of China’s Thirty Most Beautiful Tea Gardens.”

　　“Hometown of China’s Famous Teas,” “Top Ten Charming Tea Towns in China,” “National Key Tea-Producing County”