Binchuan Zhukula Coffee

Binchuan Zhukula Coffee

Binchuan Zhukula Coffee is a geographical indication protected product.

Binchuan Zhukula Coffee is a geographical indication certification trademark.

　　Binchuan County is one of the birthplaces of China’s traditional coffee varieties and is known as the “Living Fossil of Chinese Coffee” and the “Origin of Chinese Coffee.” In 2010, Italian businessman Mr. Wu Hongping and Ms. Wan Xuejun from Beijing-based investment firm Shili Investment were drawn to the region and invested 30 million yuan to establish Binchuan Plateau Organic Agriculture Development Co., Ltd. The company specializes in developing Binchuan Zhukula Coffee and signed a framework development agreement with the Binchuan County Government for the “Binchuan Coffee” project. The plan involves investing 700 million yuan to develop a 100,000-mu high-quality coffee planting base, modern coffee product processing production lines, and a “Home of Chinese Coffee” theme park in Binchuan County. To date, the company has completed cumulative investments of 65.34 million yuan, registered the “Binchuan Coffee” brand, obtained exclusive usage rights to the “Binchuan Zhukula Coffee” registered trademark, and leased over 30,000 mu of land. It has built three coffee planting bases, cultivating more than 5,100 mu of high-quality Yunnan small-grain coffee. With the company’s leadership, Binchuan County has now developed over 6,400 mu of coffee plantations, making the coffee industry one of the county’s most promising plateau specialty agricultural sectors.

　　Binchuan Zhukula Coffee

　　 Binchuan County Agricultural and Sideline Products Marketing Service Center

　　 10292430

　　 Coffee