Simao Coffee
Simao Coffee is a geographical indication certification trademark.
A German coffee expert said: “A beautiful, undiscovered place—Simao grows high-quality coffee.” In January 2006, the Specialty Coffee Association of America compared and comprehensively scored Simao coffee with Colombian coffee for three consecutive years, with Simao coffee scoring 88.75% and Colombian coffee 85.88%. All of this demonstrates that Pu'er City produces first-class quality coffee.
As Pu'er steps onto the world stage and integrates with the global community, Simao Coffee has broken into the international coffee market with its superior quality and has been favored by international coffee consumers, showing great potential for development. In 2009, the coffee planting area covered 218,000 mu, producing 17,400 tons of coffee beans with an output value of 270 million yuan; the city’s total foreign trade exports amounted to 39.95 million US dollars, of which coffee accounted for 22.32 million US dollars, making up 56% of the city’s total exports. These achievements are the result of the Pu'er Municipal Party Committee and Municipal Government guiding the coffee industry with a scientific development perspective, focusing on “implementing standards, managing coffee plantations, ensuring product quality, building well-known brands, expanding consumer markets, and extending the industrial chain.” By further liberating thinking, strengthening management, cultivating leading enterprises, expanding markets, pursuing the path of premium coffee, and building the high-quality Simao Coffee brand.
Simao Coffee
Pu'er City Coffee Industry Federation
8958550
Coffee
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