Luzhou Laojiao

Luzhou Laojiao

Luzhou Laojiao is a protected geographical indication product.

　　As early as 1792, Sichuan Luzhou Special Qu was praised by the Qing Dynasty poet Zhang Chuanshan. It later won awards at the Panama International Exposition and was consecutively recognized as a National Famous Liquor in three consecutive sessions after the liberation. It is hailed as a representative product of China’s strong-aroma liquor. The term “Laojiao” (Old Fermentation Pit) in Luzhou Laojiao Special Qu comes from its fame being associated with fermentation in aged pits. The existing old pits in Luzhou have been in use for at least 300 years.

　　A famous Chinese liquor with a pit age of over 400 years, it won the International Famous Liquor Gold Award at the 1915 Panama–Pacific International Exposition. It features the richly aromatic, lingering, crisp, and refreshing characteristics of strong-aroma liquor, and enjoys the reputation of “intoxicating a thousand homes upon uncorking, perfuming ten miles upon opening the bottle.”