Chenxi Honeysuckle

Chenxi Honeysuckle

Chenxi Honeysuckle is a geographical indication certification mark.

　　The "Chenxi Honeysuckle" trademark has been recognized by the State Administration for Industry and Commerce as a China Geographical Indication Certification Mark, marking the first such certification in Chenxi County.

　　Honeysuckle is sweet, cool in nature, and fragrant, known for clearing heat without harming the stomach, and has long been regarded as an excellent medicinal herb for detoxification. Five townships in Chenxi County — Shangpuxi Yao Ethnic Township, Luozishan Yao Ethnic Township, Sumuxi Yao Ethnic Township, Xianrenwan Yao Ethnic Township, and Changtianwan Township — are located between 27°35'–28°13' north latitude and 109°54'–110°32' east longitude. This region features a mid-subtropical monsoon humid climate, with mild temperatures, cool breezes, abundant rainfall, and little drought, offering unique geographical advantages for honeysuckle cultivation. In recent years, to support the growth of the county’s honeysuckle industry and boost rural economic development, the Chenxi County Administration for Industry and Commerce has actively built the honeysuckle brand through market services and policy support. By adopting various models such as "company (enterprise) + farmer" and "farmer cooperative + farmer," the bureau has connected farmers to facilitate large-scale operations. In June 2011, with strong support from industry and commerce authorities, the Chenxi County Xianfeng Honeysuckle Farmers' Professional Cooperative was officially established, with a registered capital of 35 million yuan, 550 member households, and a honeysuckle planting base covering 26,000 mu, promoting the industrialization and marketization of honeysuckle cultivation. The successful registration of the "Chenxi Honeysuckle" geographical indication certification mark will significantly enhance the domestic and international visibility of Chenxi’s honeysuckle and boost its sales in the medicinal herb market, substantially increasing farmers’ incomes.

　　This is another achievement of the Chenxi County Administration for Industry and Commerce in actively leveraging its functions and implementing a trademark strategy. In recent years, the bureau has actively built a brand development framework of "government advocacy, industry and commerce guidance, enterprise leadership, and interdepartmental collaboration." It has made service development its top priority, strengthening guidance and services for trademarks and brands among enterprises and individual businesses, and carefully cultivating and striving for geographical and well-known trademarks to promote economic transformation and upgrading. At the same time, the bureau has increased support and guidance for agricultural-related trademark registrations based on the county’s characteristics, providing door-to-door, full-process guidance and services. The "Huazhong" brand cement, "Delin" brand mullite, "Laoduo" food, and "Changge" free-range chicken eggs have been successfully rated as provincial well-known trademarks. Agricultural product trademarks such as "Jiujiaojianshan Bamboo Shoots," "Santun Watermelon," and "Chenzhou Yellow-Feather Native Chicken," as well as the service trademark "Mohai Youlong," have been successfully registered, achieving a breakthrough in both agricultural and service trademarks for Chenxi County. Currently, the county has a total of 239 registered trademarks, including 86 agricultural and sideline product trademarks and 27 service trademarks.

　　Chenxi Honeysuckle

　　 Chenxi County Xianfeng Honeysuckle Industry Association

　　 10440612

　　 Honeysuckle