Jinjiangquan Liquor

Jinjiangquan Liquor

　　Hunan Jinjiangquan Distillery was established in 1956 and is located in the eastern suburbs of Mayang County. Surrounded by rolling hills and nourished by gurgling springs, the area was historically known as the land of the Wuxi barbarians — a naturally gifted terroir for premium liquor production. The distillery covers an area of over 40 acres, with an annual production capacity of 1,000 tons of 60-proof Daqu liquor, generating an output value of 20 million yuan, sales revenue of 25 million yuan, and profits and taxes of 10 million yuan. Its main products include the Jinjiangquan series and the high-end premium Jinjiang King liquor, making it one of the key liquor producers in Hunan Province.

　　Jinjiangquan Liquor is crafted by leveraging traditional Miao brewing techniques while incorporating modern scientific methods. It uses high-quality sorghum as the base ingredient, selects premium wheat for fermentation, and is brewed with high-grade spring water. With its distinctive characteristics of “crystal-clear liquor, rich cellar aroma, smooth and sweet taste, and long-lasting aftertaste,” it has won widespread acclaim from consumers and experts alike. In 1979, Jinjiangquan was named one of Hunan Province’s four renowned local liquors. Since 1980, it has consistently been rated as a provincial quality product in every provincial Daqu liquor quality competition. In 1994, it won the Gold Award at the China Food Expo and the Gold Award at the 5th Asia-Pacific International Expo. In 1996, it was recognized as a Hunan Provincial Famous Brand and a consumer-favorite Xiang liquor. In 1997, the “Jinjiangquan” trademark was awarded the title of Hunan Provincial Well-Known Trademark.

　　Thanks to its excellent quality and reasonable pricing, Jinjiangquan has been designated since 1999 as one of the official banquet liquors served at Chinese embassies and consulates in 28 countries and regions, including Russia and the United States. It has also earned praise from veteran leaders such as Wang Guangying, Wang Shoudao, and Wu Xiuquan.

　　For decades, the distillery has adhered to the principles of survival through quality and development through technology. With support from all sectors of society, it has continuously adjusted its product range to meet market demand. It has developed over 20 varieties, including the Jinjiangquan series and Jinjiang King liquor. The products are sold in cities and provinces such as Beijing, Guangzhou, Shenzhen, Xi'an, and Yinchuan, making significant contributions to the development of the local economy.