Zhijiang Honey

Zhijiang Honey

Zhijiang Honey is a product protected under China’s Agricultural Geographical Indications system.

　　Zhijiang is home to diverse species and abundant nectar sources, with a long history of beekeeping. It has now become one of the leading products in the city’s animal husbandry sector. In September 2015, during an evaluation of renowned, specialty, and high-quality livestock products organized by the Yichang Municipal Bureau of Animal Husbandry and Veterinary Medicine, Zhijiang Honey was awarded the title of “Top Twenty Eco-Friendly and Healthy Livestock Products in Yichang.” The geographical indication registration area designated by the Ministry of Agriculture is centered around Anfusi Town in Zhijiang City and includes eight towns (or subdistricts) across the city — Dongshi Town, Gujiadian Town, Xiannv Town, Qixingtai Town, and others — covering 176 villages. The region extends from Yazikou Village in Qixingtai Town in the east, to Liaojialin Village in Anfusi Town in the west, from Luhua Village in Bailizhou Town in the south, to Taodian Village in Xiannv Town in the north. Its geographical coordinates are between 111°48′–112°05′ east longitude and 30°28′–30°64′ north latitude. The protected area maintains 30,000 bee colonies with an annual production of 3,800 tons.

　　Leveraging its brand strength and guided by market demand, Zhijiang Honey will adopt innovative marketing strategies, establish an O2O e-commerce platform, and enable integrated online and offline sales. The plan is to independently build and franchise 200 Zhijiang Honey Ju Nong Mi Fang specialty stores nationwide within three years, achieving nationwide product coverage. At the same time, the area’s strategic location along the Wuhan–Yichang expressway, along with its unique pastoral tourism offerings such as peach blossom, rapeseed flower, and citrus scenery, combined with the Bee Culture Museum and bee culture science education base, will be utilized to develop eco-tourism and sightseeing marketing. This will foster the integrated development of crop farming, animal husbandry, secondary industry, and tertiary industry.

　　Bee Products

　　Geographic Scope

　　The protected geographic area for Zhijiang Honey products is centered around Anfusi Town in Zhijiang City and includes eight towns (or subdistricts) across the city — Dongshi Town, Gujiadian Town, Xiannv Town, Qixingtai Town, and others — covering 176 villages. The region extends from Yazikou Village in Qixingtai Town in the east, to Liaojialin Village in Anfusi Town in the west, from Luhua Village in Bailizhou Town in the south, to Taodian Village in Xiannv Town in the north. Its geographical coordinates are between 111°48′–112°05′ east longitude and 30°28′–30°64′ north latitude. The protected area maintains 30,000 bee colonies with an annual production of 3,800 tons.