Jianli Grain Liquor

Jianli Grain Liquor

Jianli Grain Liquor is a protected geographical indication product.

　　Jianli Grain Liquor was originally a general term for locally brewed liquor in Jianli County, but is now a well-known liquor brand from Jianli County, Hubei Province.

　　Since ancient times, Jianli has been a famous grain-producing county in China and one of the country’s prime rice-growing regions, boasting inherently abundant grain resources. Tracing back to ancient times, due to obstacles posed by rivers and lakes that hindered transportation, the outward shipment of grain was restricted, leading to the long-standing tradition of using surplus grain to brew liquor over the centuries. As a result, Jianli’s ancient brewing techniques have been passed down through generations, enjoying a long and continuous history. The region’s liquor-making heritage spans over 1,800 years, dating back to the Three Kingdoms period to the present.

　　Having endured the test of time, Jianli’s liquor culture has been preserved with difficulty into the modern era. In the 1970s, Chen Tanxiang liquor from Jianli County became all the rage in the capital; in the 1980s, Rongcheng Laojiao won a ministry-level quality award, while Sealed Vat Yellow Wine claimed the gold medal at the first Food Expo; in the 1990s, Jianli’s bulk liquor “Jianli Grain Liquor” entered 17 large and medium-sized cities centered around Wuhan, with its sales outlets springing up like mushrooms, reaching more than 2,000 in number. Due to the challenges in standardizing the production, transportation, and sales management of bulk liquor, in 2001, with strong support from the Jianli County Party Committee and County Government, Jianli Grain Liquor Liquor Industry Co., Ltd. was officially established on the basis of the previously collectively owned brewery, and it took on the responsibility of revitalizing Jianli’s liquor industry without hesitation.

　　The production area of Jianli Grain Liquor covers the current administrative region of Jianli County, Jingzhou City, Hubei Province.