Xixia Yellow Rice Wine

Xixia Yellow Rice Wine

　　Xixia Yellow Rice Wine is a specialty of Xixia County, Nanyang City, Henan Province. The Shilongyan Yellow Rice Wine from Xixia County is renowned for its rich aroma, sweet taste, and mellow flavor. Passed down through generations of the Qiao family, it boasts a history of over 200 years.

　　Before 1994, Shilongyan Yellow Rice Wine was mostly produced in small workshops and mainly consumed by family members and close friends. In 1995, Qiao Yongfeng, the inheritor of Shilongyan Yellow Rice Wine, began researching and developing the traditional brand and producing it in small batches. In 2008, during the "One Village, One Product" initiative supported by Wuliqiao Town, it was decided by town and village authorities that the Shilongyan Yellow Rice Wine Factory would lease nine acres of wasteland along the river in Beitang Group, Beitang Village, to establish a factory and begin mass production and sales.

　　Xixia County Huiyang Beverage Co., Ltd., formerly known as the Shilongyan Qiao Family Yellow Rice Wine Factory, was established in 1995. It is located on the east side of the northern section of Binhe Avenue in the county town, covering an area of 6,003 square meters. The company currently has over 50 employees, including 16 with college degrees or higher, 9 technical staff, 24 sales personnel, and 5 accounting staff.

　　The company uses locally sourced rice and red millet as raw materials to develop and produce a range of yellow rice wine products. To date, it has developed and produced two series—traditional yellow rice wine and new-style yellow rice wine mash—with over 10 varieties, achieving an annual output of more than 880 tons. In August 2001, after review by the State Administration for Industry and Commerce, the company was granted a trademark registration certificate for "Shilongyan," approved for use on yellow rice wine, alcoholic beverages (drinks), spirituous beverages, and fruit wines. In September 2010, after review by the State Administration for Industry and Commerce, the company received a trademark registration certificate for "Bie Gong Yan," approved for use on yellow rice wine, rice wine, alcoholic beverages (drinks), and fruit wines. In July 2011, after review by the State Administration for Industry and Commerce, the company was issued a trademark registration certificate for "Lao Jun Dong," approved for use on yellow rice wine, rice wine, alcoholic beverages (drinks), and fruit wines.

　　Xixia Yellow Rice Wine from Shilongyan is renowned for its rich aroma, sweet taste, and mellow flavor. Passed down through generations of the Qiao family, it boasts a history of over 200 years. In 1995, Qiao Yongfeng, the inheritor of Shilongyan Yellow Rice Wine (Shilongyan Yellow Rice Wine has been included in the first batch of intangible cultural heritage lists of Xixia County, with Qiao Yongfeng designated as the inheritor; the company is continuing to apply for municipal and provincial intangible cultural heritage listings and inheritor qualifications), researched and developed the traditional brand and began producing it in small batches. In 2008, with the support of the Wuliqiao Town government, the Shilongyan Yellow Rice Wine Factory leased nine acres of wasteland along the river to build a factory and started mass production and sales. In July 2011, based on the former Shilongyan Qiao Family Yellow Rice Wine Factory in Xixia County, Xixia County Huiyang Beverage Co., Ltd. was officially registered and established.