Linzhou Dongyao Millet

Linzhou Dongyao Millet

Linzhou Dongyao Millet is a geographical indication certification trademark.

　　Recently, Linzhou Dongyao Millet was officially registered as a geographical indication certification trademark by the Trademark Office of the State Administration for Industry and Commerce. From now on, Linzhou Dongyao Millet has its own special “identity card.” It is reported that this is currently the only geographical indication certification trademark in our city, marking the end of the history where our city had no such trademarks. This is of great significance for promoting the implementation of our city’s brand strategy and the development of agricultural industrialization.

　　It is understood that Honghe Stone Mill Millet from Dongyao Town, Linzhou City, is a well-known local agricultural product. Due to the high potassium content in the red soil of Dongyao and the long hours of sunlight, the millet produced here is golden and translucent in color, requires less cooking time and fuel, and tastes sweet and fragrant. Historically, since the Tang Dynasty, it has been regarded as a premium grain and offered as tribute to the imperial court, possessing high nutritional, health, and economic value. However, due to the lack of branding despite its quality, Dongyao Millet has long remained in a state of small-scale, natural trade without achieving its due economic and social benefits.

　　To prevent vicious competition and internal consumption among millet producers, Linzhou City, adhering to the principles of protecting the regional economy, serving enterprise development, and strengthening and expanding the “Dongyao Millet” brand, actively carried out the work of registering “Dongyao Millet” as a geographical indication certification trademark. The Linzhou Dongyao Millet Association was established, regulations were improved, industry self-discipline was achieved, and unified standards and management were implemented. Through trademark registration and the registration of the national geographical indication certification trademark, the visibility of Dongyao Millet has been greatly expanded, and the added value of the product has significantly increased. Currently, the price of Dongyao Millet has risen from 1.04 yuan per kilogram in 2002 to 8.4 yuan per kilogram today. Nowadays, Dongyao Millet not only reaches citizens’ dining tables through supermarkets and specialty stores, but also, through the “company (cooperative) + trademark + farmer” model, is sold to 10 provinces, municipalities, and autonomous regions including Tianjin and Inner Mongolia. Sales intention agreements have also been signed with countries such as South Korea and Japan, effectively boosting local economic development and becoming a new growth point for the rural economy.