Rich Ginger Watermelon
The "Rich Ginger" brand watermelon from Muping District
Crisp and tender texture with high sugar content
The "Rich Ginger" brand watermelon is grown by the Minqiang Agricultural Products Professional Cooperative of Shangzhuang Village, Jianggezhuang Town, Muping District. With its crisp and tender texture, high sugar content, bright red flesh, and all quality indicators such as pesticide residues meeting premium standards, the "Rich Ginger" watermelon is highly favored by consumers, standing out among many watermelon varieties. After comprehensive evaluation by an expert panel organized by the Municipal Agricultural Brand Office, the Jingxin No. 2 watermelon under the "Rich Ginger" brand was awarded first place in the city.
In recent years, Shangzhuang Village has aimed to become the largest fruit and vegetable base on the Jiaodong Peninsula, vigorously developing high-efficiency green agriculture. Currently, the village has over 2,000 acres of melons and fruits and more than 1,500 acres of vegetables, forming a leading industry for local farmers' prosperity. The "Rich Ginger" brand was registered in 1999. Since the establishment of the Muping District Minqiang Agricultural Products Professional Cooperative, Shangzhuang Village has worked to expand the influence of its agricultural product brand. On one hand, it has sought out markets by signing long-term fruit and vegetable supply contracts with supermarkets such as Jiayue, gaining some renown across the Jiaodong Peninsula and establishing stable sales markets in Weihai, Yantai, Dalian, and Qingdao. On the other hand, it has comprehensively improved the quality of fruit and vegetable products by introducing greenhouse cultivation techniques, using organic fertilizers such as biogas residue and biogas slurry, adopting pollution-free fruit and vegetable planting methods, and providing technical training to all growers in the village. As a result, the village has seen significant increases in both the yield and quality of its fruits and vegetables.
This year, Shangzhuang Village planted over 2,000 acres of watermelon, with the "Rich Ginger" brand covering more than 80% of the area. The average net income per acre reached 6,000 yuan, generating over 10 million yuan in additional income for farmers from watermelon production alone.
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