Changyu Wine

Changyu Wine

Changyu Wine is a protected geographical indication product.

　　The predecessor of the Changyu Group was the “Changyu Winemaking Company,” established in 1892 with an investment of three million taels of silver by the renowned patriotic overseas Chinese industrialist Zhang Bishi. It was China’s first enterprise to produce wine industrially.

　　　In 1892, the renowned patriotic overseas Chinese leader Mr. Zhang Bishi, in pursuit of his vision of "revitalizing the nation through industry," invested three million taels of silver to establish

　　the "Changyu Winemaking Company" in Yantai, thus ushering in the industrialization of China's wine industry. After more than a century of development, Changyu has grown into the largest wine production and operation enterprise in China and even Asia. In 1997 and 2000, Changyu’s B-shares and A-shares were successfully issued and listed on the stock market respectively. In July 2002, Changyu was named by the China Federation of Industrial Economics as one of the “16 National Brands with the Greatest International Competitiveness Advancing Toward World-Class Brands.” In the 2004 corporate competitiveness monitoring conducted jointly by authoritative institutions such as the Chinese Academy of Social Sciences, Changyu ranked eighth among Chinese listed companies in the food and beverage industry in terms of overall competitiveness index, becoming the only wine enterprise to break into the top ten.

　　“Raising a glass and looking back at the clouds, from 1892 to today,” as the lyrics of the Changyu song “The Grape Wine and the Eternal Night” go, the Yantai Changyu Group, as a pioneer in China’s wine industry and one of the few centennial enterprises in China’s food industry, has created an enduring and remarkable hundred-year legend.

　　　In recent years, the Changyu Group has accelerated its pace of development, growing at an average annual rate of around 15%. In 2004, the output of its main products reached over 70,000 tons, achieving sales revenue of 2.5 billion yuan, profits and taxes of 600 million yuan, and profits of 300 million yuan. All three indicators ranked first in China’s domestic industry, with its share in the total industry volume also exceeding 30% in each case. In the 2004 ranking of China’s top 100 liquor enterprises, the Changyu Group entered the top ten in the brewing industry with total profits and taxes of 600 million yuan, ranking seventh, and was the only wine enterprise to make the top ten.

　　Faced with market opportunities and fierce challenges in the wine industry, Changyu has set its strategic development goals for the next three years: by 2008, achieving sales revenue of 5 billion yuan, profits and taxes of 1.5 billion yuan, entering the world’s top 10 wine industry rankings, and becoming an internationally renowned wine enterprise group.