Wheat from the Yellow River Beach Area in Kenli

Wheat from the Yellow River Beach Area in Kenli

Wheat from the Yellow River Beach Area in Kenli is a geographical indication certification trademark.

　　Wheat from the Yellow River Beach Area in Kenli  Kenli County Agricultural Society

　　Vigorously implementing the construction project for the brand of renowned, high-quality, rare, and specialty agricultural products in the Yellow River Estuary, the visibility, competitiveness, and export capacity of Yellow River Estuary agricultural products—represented by Yellow River Estuary hairy crabs, Yellow River Estuary sea cucumbers, and Yellow River Estuary rice—have been continuously enhanced. Five geographical indication agricultural products have been registered: Yellow River Estuary rice, peaches, hairy crabs, Kenli Yellow River Beach Area wheat, and Kenli lotus roots. The number of registered agricultural product trademarks has reached 92, including 3 well-known trademarks and 2 branded products. The repurchase of the “Yellow River Estuary Rice” trademark has been completed. Five consecutive editions of the Yellow River Delta International Eco-Agricultural Expo have been held, establishing the green and technological brand of Yellow River Estuary agricultural products. Vigorous development of “Internet + agriculture” has expanded sales channels for agricultural products. Over 20 enterprises in the region have launched online sales platforms, and in 2015, online sales of agricultural products reached 20 million yuan. Specialty agricultural products such as Yellow River Estuary hairy crabs, Yellow River Estuary sea cucumbers, and Yellow River Estuary rice are now being sold across the country through online channels.