Mengtai Banquet Wine

Mengtai Banquet Wine

Mengtai Banquet Wine is a protected geographical indication product.

　　According to the "Spring and Autumn Annals," in the 30th year of Duke Zhuang of Lu's reign (664 BC), a platform was built south of the Ji River (now in Juye County, Heze) on the western side of the Daye Marsh (now the Juye area), where the rulers of the states of Qi and Lu drank and formed an alliance. To commemorate this event, the wine was later named after the "Mengtai Banquet." After thousands of years of inherited winemaking craftsmanship, today’s Mengtai Banquet Wine uses high-quality grains such as sorghum, rice, glutinous rice, wheat, and corn as raw materials. It combines traditional techniques with advanced technology, undergoing traditional solid-state fermentation, distillation, quality-based liquor selection, graded long-term storage, and blending. The product is highly favored for its unique characteristics of "complex aroma, elegant aged fragrance, mellow sweetness, clean and refreshing taste, rich and delicate flavor, and well-balanced taste," as well as its ecological and healthy qualities.

　　 To further enhance the brand recognition of Mengtai Banquet Wine, ensure product quality, and effectively drive the development of the city’s liquor industry, the Municipal Quality Supervision Bureau has vigorously promoted a brand strategy. Following the principle of focusing on breakthroughs and advancing in stages, it has worked jointly with the Industry and Commerce and Agriculture departments to provide key support to advantageous enterprises and projects. It has actively assisted Mengtai Banquet Wine in applying for national geographical indication product protection, coordinated with Juye County to formulate a series of support policies including fiscal and tax incentives, project land use, financing guarantees, talent introduction, independent innovation, and infrastructure construction, aiming to resolve constraints related to production factors. The quality supervision department has prioritized and resolved, within set timeframes, various quality supervision services required by enterprises applying for geographical indication product protection, such as metrology, quality, standards, and certification. Leading enterprises are encouraged to engage in "industry-academia-research collaborative innovation" activities, and are assisted in establishing R&D centers, effectively improving their quality management standards.

　　 On April 15, the review meeting for the geographical indication product protection of Mengtai Banquet Wine was held in Beijing. The expert review panel carefully examined and discussed aspects such as the name, protection scope, product quality characteristics, and the connection between the product and local natural and cultural factors, and unanimously approved the application. On July 12, the General Administration of Quality Supervision, Inspection and Quarantine issued Announcement No. 98 of 2011, officially approving the implementation of geographical indication product protection for Mengtai Banquet Wine. The recognition of Mengtai Banquet Wine as a national geographical indication product plays a significant role in enhancing the product’s core competitiveness, growing the liquor industry, and boosting local economic development.