Fengcheng Frozen Rice Candy

Fengcheng Frozen Rice Candy

Fengcheng Frozen Rice Candy is a protected geographical indication product.

　　A long-renowned traditional delicacy from Jiangxi. Fengcheng Frozen Rice Candy is a type of pastry. Among the many traditional snacks of Jiangxi, it stands out as one of the top five famous pastries in the province. With over 200 years of production history, it is believed to have originated during the Qing Dynasty’s Qianlong era. It is said that in 1756, Emperor Qianlong tasted it during his southern tour and praised it as “crispy, flaky, fragrant, and sweet.” Initially, it was made by villagers using popped rice, but later the process changed to frying glutinous rice that had been frozen, which would expand upon frying. Additional ingredients include white sugar, maltose, osmanthus, and red pomelo shreds. Originally produced mainly in rural areas near Ducheng, Tielu, and Luoshi along the eastern bank of the river, it later saw multiple workshops established within the county town. By the eve of liberation, it was already widely sold across southern Jiangnan and known as “Little Southern Slices.” According to the February 4, 1949, issue of the Republican Daily: “Fengcheng Frozen Rice Candy is marketed from the 16th day of the eighth lunar month until February or March. It has been a popular refined tea-time snack across the province as well as in Shanghai and Hong Kong, often served at gatherings and given as a premium New Year gift.”

　　    The Fengcheng Frozen Rice Candy General Factory currently operates three production lines and has developed three varieties—standard, travel, and children’s types—as well as six packaging series, with an annual output of one million kilograms. The "Zilong" brand Frozen Rice Candy uses locally sourced, pollution-free, high-quality glutinous rice, which is puffed using edible vegetable oil, then blended with white sugar, maltose, peanuts, and sesame seeds to create a refined product. It is a green health food and also makes an ideal gift for tourism, hosting guests, or visiting friends. The product is snow-white in color and, when consumed regularly, can help nourish the skin, improve complexion, stimulate appetite, and strengthen the spleen. It has been awarded titles such as “Famous Product of Jiangxi” and “National Quality Product.” Currently, it is served as part of the in-flight catering for Jiangxi airlines and as a dedicated food product for Nanchang Railway, and is sold in major cities like Beijing and Shanghai as well as across vast rural areas. (Yichun)

　　The Fengcheng Frozen Rice Candy General Factory is located in Ducheng Town, on the outskirts of Fengcheng City—the hometown of Deng Zilong, a national hero from the Ming Dynasty. It is one of the largest and most capable large-scale food enterprises in Fengcheng, as well as a provincial-level leading enterprise under the “Jiangxi Agricultural Industrialization Operation” program.

　　The factory is situated close to the Feng (Fengcheng)–Fu (Fuzhou) secondary highway, offering extremely convenient transportation. The factory covers an area of nearly 30,000 square meters, with an elegant environment. We currently operate three modern production lines with an annual production capacity exceeding two million jin (approximately one thousand metric tons).

　　 Our “Zilong” brand series of Frozen Rice Candy products are made from locally sourced, natural, pollution-free, high-quality glutinous rice, which is puffed using edible vegetable oil, and then blended with pure natural ingredients such as white sugar, maltose, peanuts, and sesame seeds. These are all processed using traditional techniques. This series of food is fragrant, crisp, and delicious, with an excellent taste and great convenience for consumption. The products are rich in various amino acids and vitamins, making them ideal green foods for home or travel. Regular consumption helps nourish the skin, improve complexion, and stimulate the appetite and spleen. These products have long been favored by consumers. Currently, the “Zilong” brand Frozen Rice Candy has become one of the dedicated food products for Jiangxi airlines and Nanchang Railway.

　　 While maintaining traditional characteristics, our factory continuously innovates. In collaboration with the Food Science Department of Nanchang University and others, we have developed three varieties—standard, travel, and children’s types—as well as six packaging series of Frozen Rice Candy, constantly meeting the taste preferences of different customers. The products are now widely sold across twenty-six provinces and municipalities in China, and exported to Japan, Hong Kong, Singapore, and the United States.

　　Fengcheng Frozen Rice Candy was awarded the title of “Famous Product of Jiangxi” in 1965 and was recognized as a ministry-level quality product in 1985. The “Zilong” brand Frozen Rice Candy was named a quality product of Jiangxi in 1998 and designated as the “Exclusive Product of the 10th Jiangxi Provincial Games.” In 2005, it was awarded “Famous Brand of Jiangxi” and “China (Nanchang) Green Pollution-Free Quality Product.”

　　 In the new century, Factory Director Xu Yi and all staff members continue to innovate and strive for development, providing consumers with first-class quality products and services through first-class management, equipment, and craftsmanship. We will work together with friends from all walks of life to create a bright future.

　　We promote the corporate spirit of “Patriotism, Dedication, Pragmatism, and Contribution,” putting it into practice in production. Drawing on the patriotic spirit and reputation of Deng Zilong, a historical figure and national hero from Ducheng and a patriotic general from the Ming Dynasty, we have named all our products under the “Zilong” brand. This is to align our work ethic with General Zilong’s patriotism, solidify our efforts, and unite all employees. At the same time, we advocate the slogan “The product is the person,” making every employee aware of the importance of product quality. We strictly control quality throughout the production process, ensuring that consumers understand that “Zilong” products reflect the integrity of “Zilong” people. This serves as one of our strategies to broaden development opportunities and enables the Fengcheng Frozen Rice Candy General Factory to grow rapidly.

　　The protected geographical indication area for Fengcheng Frozen Rice Candy covers the entire administrative region of Fengcheng City, Jiangxi Province.