Yongfeng Chili

Yongfeng Chili

Yongfeng Chili is a national intangible cultural heritage.

　　Since 1983, Yongfeng County has vigorously developed its pollution-free chili industry. By the mid-1990s, vegetable cultivation in Yongfeng had continuously expanded in scale, with production increasing year by year. By the year 2000, the total area under chili cultivation in the county reached over 100,000 mu, with total chili output exceeding 300,000 tons. Yongfeng became the largest vegetable-producing county in Jiangxi Province and the "Home of Chili" in China. It established the largest vegetable wholesale market in central Jiangxi, serving as a national designated wholesale market for fresh agricultural products and an information collection point for the national “Vegetable Basket” Project. In 2002, it was designated by the Ministry of Agriculture as one of the first national pollution-free vegetable production demonstration counties in China—and the only one in Jiangxi. The "Yongfeng" brand of pollution-free chili has gained increasing recognition. Over the years, the county not only stabilized its direct sales regions in Wuhan, Zhuzhou, and Nanchang, expanded its presence in established markets such as Changsha, Jiujiang, and Pingxiang, but also opened up new markets in Shenzhen, Dongguan, and Zhongshan. In 2002, with strong guidance and support from the county government, the county agriculture bureau, and other authorities, over 50,000 chili-growing households in the county officially established the "Jiangxi Yongfeng Chili Association." This created a larger, more comprehensive, and more standardized trading platform, and enabled online sales. By 2003, the commercialization rate of chilies in the county reached 90%, with annual fresh sales volume topping 300,000 tons. Products were exported to over 10 provinces and major cities—including Hunan, Hubei, Guangdong, and Zhejiang—as well as more than 80 surrounding counties and cities. The previous year also saw entry into markets in the United States, Japan, South Korea, Hong Kong, and Taiwan, establishing Yongfeng as a nationally renowned chili production base.

　　The cultivation of Yongfeng Chili dates back over 20 years to the 1980s. Throughout this time, Yongfeng County has consistently emphasized quality and safety management throughout the entire process—from farm to table—achieving remarkable results. The "Yongfeng County Early Chili Production Technical Regulations" won the "First Prize for Standardization Achievements in Jiangxi Province." The "Yongfeng" brand of chili obtained the National Pollution-Free Agricultural Product Label Certification and was awarded the title of "Famous Brand Product of Jiangxi Province." Yongfeng Chili comes in a rich variety of types, including pointed chilies, pickled chilies, green chilies, and red chilies—all of superior quality. Known for being safe, nutritious, brightly colored, and delicious, it is highly favored by consumers. With a broad market reach, it sells well in over 10 provinces and cities—including Hunan, Hubei, Anhui, Henan, and Shanghai—and is a nationally influential vegetable brand.