Pingnan Rice-Braised Rabbit

Pingnan Rice-Braised Rabbit

Pingnan Rice-Braised Rabbit is a geographical indication certification trademark.

　　The geographical indication certification trademark of Pingnan Rice-Braised Rabbit has been approved for registration, marking the first such trademark in Pingnan County. This achievement elevates this rustic countryside delicacy to a more refined status and ushers in a new chapter for its industry development.

　　 A Century-Old Tradition Unrecognized

　　 Rice-Braised Rabbit is one of Pingnan’s traditional specialty foods with a long culinary history. In recent years, with the rise of tourism around Pingnan’s Baishuiyang, this distinctive dish has gained increasing popularity among visitors.

　　 Rice-Braised Rabbit features crispy skin, tender meat, and a rich aroma of rice. In 2008, Fujian Countryside Kitchen Food Co., Ltd. invested 5 million yuan to introduce key technologies and equipment for processing traditional livestock and poultry products from Nanjing Agricultural University. This integration of traditional craftsmanship with modern industrial production enabled the product to be sold in major cities like Beijing and Shanghai, and established strategic partnerships with several large supermarket chains.

　　Rice-Braised Rabbit

　　During the Qing Dynasty’s Qianlong era, a time of prosperity, peace, and stability across the land, an imperial chef surnamed Wu served in the palace. Master Wu was an exceptionally skilled cook, proficient in both northern and southern cuisines, and known for his integrity and uprightness. As a result, he often clashed with powerful court officials and fellow chefs. Eventually, he was ousted from the palace and wandered all the way to what is now Pingnan County in Fujian.

　　Exhausted and unwell, Chef Wu fell seriously ill and was bedridden for months. Thanks to the attentive care of local villagers, he gradually recovered. To repay their kindness, he decided to stay and spent his days traveling between the mountain forests and thatched cottages, using locally sourced wild vegetables, fruits, birds, and animals. Applying all his culinary expertise, he prepared delicious meals for the villagers. Deeply grateful, the locals honored him by presenting a plaque inscribed with the words “Countryside Kitchen.” Overwhelmed with emotion, the old chef accepted it with a bow, and thus the name “Countryside Kitchen” was passed down through the ages.

　　When the “Countryside Kitchen” first opened, villagers flocked to it out of curiosity. Pingnan County was known not only for its beautiful scenery and abundant resources but also for its wild rabbits. One day, the chef caught two wild rabbits in the forest. Excited, he promptly plucked and cleaned them, set up a charcoal fire, and prepared to roast them. Suddenly, someone called out from outside. The chef hurried to see what was happening, and in the cramped kitchen, he accidentally knocked over a basket of rice on the stove. The rice spilled perfectly onto the hot coals, filling the room with smoke. Frustrated, the chef realized the rice could not be salvaged and left it to cook on the coals. When he returned and the smoke cleared, a wonderful aroma filled the room. The rabbit on the coals glowed a golden orange and emitted an enticing fragrance. Pleased with this unexpected creation, the chef took the rabbit off the fire, portioned it, and shared it with everyone. The villagers, astonished, said they had eaten rabbit many times before but never anything like this. Word quickly spread, and soon everyone in Pingnan knew the recipe for “Rice-Braised Rabbit.” The version from the “Countryside Kitchen” became legendary and has been passed down to this day.

　　Features of Rice-Braised Rabbit:

　　◆ Natural and Healthy: Made from locally raised, grass-fed black rabbits native to Pingnan

　　◆ Safe and Hygienic: Entire processing undergoes strict quarantine, inspection, vacuum

　　packaging, and sterilization

　　◆ Ultra-Low Fat: Contains only one-third the fat of beef, making it an ideal low-fat meat

　　choice, perfect for health-conscious men and women

　　◆ Very Low Cholesterol, High Phospholipid Content: An excellent meat option for people with

　　hypertension, obesity, arteriosclerosis, and the elderly

　　◆ High in Niacin: A deficiency can lead to rough skin and dermatitis. Regular consumption of rabbit meat helps keep skin smooth and fair, offering beautifying effects. Rabbit meat is also known as “beauty meat”...

　　Eczema sufferers often find that eating rabbit meat makes their skin delicate, fair, and smooth, offering cosmetic benefits.

　　Rabbit meat is also known as "beauty meat"...

　　Retail Options:

　　◆ Gift Packs

　　◆ Ready-to-Eat Snack Packs

　　Available at Pingnan Hydro-Tourism Shopping Stores, Tourist Shopping Centers,

　　Cuibai and Changtai Department Stores