Shaxian Bamboo Mats

Shaxian Bamboo Mats

　　Known as the "Hometown of Bamboo Mats in China," Shaxian County in Fujian Province was selected as one of the Top 100 Counties with Chinese Characteristics and Charm in 2007, jointly chosen by the World Brand Organization and the US-China Economic and Trade Investment Federation. Revered as the "Famous City of Chinese Snack Culture," Fujian’s Shaxian is an ancient county with a history spanning over a thousand years. It is not only the birthplace of Chinese snack culture but also the hometown of Zhang Tingfa, a former member of the Political Bureau of the CPC Central Committee and Commander of the Air Force. Shaxian is renowned both domestically and internationally for its distinct geographical advantages, historical identity, tourism appeal, production characteristics, and ecological qualities.

　　 　　Deng Zhao Sheng, Deputy County Governor of Shaxian, Fujian, was invited to lead a delegation to attend the 2007 "Focusing on People’s Livelihood and Building Harmony" Strategic Conference and the Investment Environment Promotion Conference for the Top 100 Counties with Chinese Characteristics and Charm, held at the Great Hall of the People in Beijing. During the event, he presented a special charm report that introduced the county’s historical development across five aspects: geographical advantages, historical characteristics, tourism highlights, production traits, and ecological qualities. The report stated that Shaxian’s ecological and living environments have been continuously improved, resource utilization efficiency has increased, and sustainable development capabilities have been further strengthened. The people live and work in peace and contentment, and new progress has been made in building a harmonious society. The county has vigorously implemented strategies to strengthen culture and boost education, comprehensively improving urban construction and management standards, and developing high-level urban-rural planning. In line with the requirements of modern county economic development, Shaxian will highlight the unique features of red tourism culture, adhere to high-standard construction principles, and strive to become one of the "Top 100 Counties with Chinese Characteristics and Charm."

　　 　　Zhou Kang Shanjun, Chairman of the World Famous Brands Conference and President of the US-China Economic and Trade Investment Federation, said at the promotion conference that the Top 100 Counties with Chinese Characteristics and Charm hold great potential. Shaxian has fully implemented the Scientific Outlook on Development, built a harmonious Shaxian, created a county with Chinese characteristics and charm, and implemented a brand-driven strategy to promote the county onto the world stage. Leveraging the brand influence of the World Famous Brands Conference to inject new vitality into the county’s economic development has yielded significant results. It has enhanced the city’s appeal to international capital and top-tier global talent, drawing the attention of global strategic investors to Shaxian, which holds positive implications for driving a new wave of investment growth.