Jing Yuping Rice

Jing Yuping Rice

　　Jing Yuping Grain Professional Cooperative was established in 2007. It is a farmer professional cooperative organization integrating high-quality seed management, rice cultivation, production, processing, and sales. The cooperative currently has 158 members, including 3 senior agronomists and 18 management personnel. It has built a 20,000-mu non-polluting high-quality rice production base, owns one modern high-quality rice production line, and has a complete quality inspection system for non-polluting and organic rice. The cooperative produces over 8,000 tons of “Jing Yuping” brand high-quality rice annually, including 2,000 tons of organic rice and 6,000 tons of non-polluting rice. Its products are well sold in cities such as Shanghai and Huangshan. In 2010, the cooperative achieved sales revenue of 21.62 million yuan, with a profit of 1.17 million yuan, and returned 853,000 yuan in surplus to its members.

　　Guided by market demand, based on green ecology, with product quality as the lifeline, and serving members as its purpose, the cooperative adopts a “five-unified” service model: regionalized planting, unified provision of high-quality seeds, unified supply of agricultural materials, unified quality standards and branding, unified technical training, and unified purchasing, processing, and sales. This approach has significantly boosted farmers’ enthusiasm for growing grain, ensured the stable development of the county’s grain production, and effectively increased farmers’ incomes. The cooperative has been commended and rewarded by higher authorities on multiple occasions. In June this year, it was recognized as a Provincial Model Cooperative for the year 2011.