Yu Cheng Bullfrogs

Yu Cheng Bullfrogs

　　Yu Cheng Town is located in the central part of Haiyan County, Zhejiang Province, situated along the shores of Zhuangchai Lake. The area boasts a well-developed aquaculture industry and is renowned as the "Hometown of Bullfrogs." The town is approximately 100 kilometers from Hangzhou, Suzhou, and the city of Hai, respectively. Established during the Eastern Zhou Dynasty amid the conflicts between the Wu and Yue states, it has a history of 2,500 years. It rose to prominence during the Spring and Autumn Period, with increasingly comprehensive cultural facilities and a rich variety of community-based cultural activities. Adjacent to Qi Garden—one of China’s top ten famous gardens—and Nanbei Lake, known as “a true slice of Jiangnan landscape,” as well as Qianfo Pavilion, hailed as the “Number One Pavilion in Zhejiang,” the town has a long-standing cultural heritage and abundant tourism resources. As such, it has been designated by Jiaxing City as a “Pearl of East Sea Culture” township.

　　　　Yu Cheng Town in Haiyan County, Zhejiang Province, has long been known as the "Hometown of Silkworm Cocoons" and the "Hometown of Bullfrogs." Covering an area of 42.88 square kilometers, the town administers eight administrative villages and one residents' committee, with a total population of 23,500. Since the reform and opening-up, Yu Cheng Town has seized opportunities, focused on the textile industry, and fully leveraged its industrial advantages by implementing a development strategy led by key enterprises and supported by small and medium-sized businesses. Building upon the four traditional agricultural sectors of grain, oil, silkworm cocoons, and livestock, the town has actively developed specialty agriculture, forming four major bases: special aquaculture (softshell turtles), grapes, premium honey pears, and flowers and seedlings. There are currently 252 industrial enterprises with fixed assets totaling 138.28 million yuan and 5,365 employees. The main industries include textiles, dyeing and printing, garments, feed, and building materials, encompassing eight sectors. Yu Cheng Town has vigorously implemented a brand strategy, applying for the registered trademark “Yu Cheng Brand” for its premium agricultural products and establishing various agricultural production standards to comprehensively enhance product quality. “Yu Cheng Brand” grapes, “Yu Cheng Brand” pears, and “Yu Cheng Brand” ecological softshell turtles have successively been recognized as high-quality products of Zhejiang Province and branded products of Jiaxing City. “Yu Cheng Brand” bullfrogs have also been awarded the Silver Prize for High-Quality Products in Zhejiang Province. In 2002, the town achieved an industrial output value of 620 million yuan and generated profits and taxes of 28.37 million yuan. The agricultural output value reached 140 million yuan, with per capita rural income amounting to 4,572 yuan.