Classic Itineraries
MWC 2017GunEZON Launches Professional Dynamic Heart Rate Smart Running Watch E2
On February 27, the annual Mobile World Congress (MWC) kicked off as scheduled in Barcelona, Spain. As the most large-scale and influential exhibition in the global communications field, MWC 2017 showcased the most cutting-edge technologies, the most eye-catching products, and the most promising trends, bringing together over 1,000 operators and equipment manufacturers from 219 countries...
Fall in Love with Skiing Here – The Premiere of the Microfilm "Adventure in Altay's Wild Snow"
Since Beijing and Zhangjiakou jointly won the bid to host the Winter Olympics, the number of skiers in China has increased by 30% annually in recent years. Various regions have been actively building modern ski resorts, and public demand for winter sports has grown stronger. As winter sports gradually become a focal point of national attention, the artificial snow and man-made slopes at ski resorts...
Review of Hanergy Solar-Powered Backpack: A Must-Have for Business Travelers in Emergency Situations
Author: Xue Bin, a contracted photographer for Visual China, landscape judge for Chinese National Geography, and outdoor gear reviewer. The rapid economic growth in China has made business travel increasingly common, and using tablets and smartphones to handle official documents or monitor stock markets has become the norm. A sudden loss of power in one’s computer or phone at a critical moment can mean irreparable losses for business professionals.
Exploring the Wild with Loved Ones — V Off-Road Training Camp Celebrates Its 2nd Anniversary
V Off-Road started as an unknown small group. From the first training camp on February 28, 2015, to now, we’ve come a short but meaningful two years. Initially, V Off-Road aimed to help those without outdoor experience take their first steps into nature, explore the unknown. As V Off-Road has grown in maturity and influence, we now hope to assist those who love fitness...
Three expert lecturers to join the Garmin Professional Sports Knowledge Lecture Series, coming soon!
To enrich everyone’s sports knowledge, improve performance through scientific methods, ensure safety while enjoying the fun of sports, Garmin has launched a Professional Sports Knowledge Lecture Series. With the most scientific expertise, we aim to build a solid foundation for all sports enthusiasts, helping you continuously challenge and surpass yourselves while enjoying the joy of outdoor activities...
The launch ceremony of the Ancient Trail Marathon was held in Beijing
On February 17, 2017, the "Launch Ceremony of the Ancient Trail Marathon & Announcement of China's Top Ten Ancient Trails" co-hosted by International Ancient Trail Network, China National Travel Publishing House, and Green Field Outdoor was held at the press hall of the China National Convention Center in Beijing...
Do you know the difference between sports in history and modern sports? Jordan tells you.
In early 2017, "Poetry Meets China Jordan" went live with a bang. This design series launched several sets of creatively wild copywriting, turned into posters, blending ancient and modern sports culture to highlight their differences and commonalities. ...
Women's Day Meets Poetry Festival: See How China’s Jordan Sports Showcases National Spirit
March Women's Day has arrived as scheduled, and the activities by Jordan Sports have brought a refreshing twist — it seems the entire festive vibe has been revitalized. On this unique Women's Day, Jordan Sports has once again played a significant role. ...
Jordan Poetry Festival – Share Your Answer
This March, Jordan Sports unveils its exclusive poetry collection, complete with beautifully designed posters. Breezy and poetic, it brings warmth and inspiration in the spring air.
A cash prize of 100,000 RMB awaits the right person — Jordan Sports is searching for China’s Jordan
The event theme “Poetry Meets China Jordan” primarily adopts a Chinese style, using the deconstruction of the two characters in the name “Jordan” as an entry point to pay tribute to traditional Chinese culture. Through a series of Chinese-style promotional contents, it deepens the localized brand identity of Jordan Sports. ...
The signing ceremony of the cooperation agreement between Siborui (Shenzhen) and the Lijiang government was held in Shenzhen.
On March 6, 2017, the Lijiang Municipal Government Investment Promotion Conference was held at the Golden Palace Hotel in Shenzhen. Representatives from the People's Government of Lijiang City, the Lijiang Lugu Lake Provincial Tourism Area Management Committee / Lijiang Lugu Lake Tourism Development Co., Ltd., Xinhai Holdings, and Siborui (Shenzhen) Investment Co., Ltd. discussed the Daughter Kingdom cultural performances at Lugu Lake,...
As Chinese style gains popularity, Jordan rides the wave to boost brand visibility
Jordan Sports blends ancient and modern sports cultures, highlighting their differences and commonalities. This time, Jordan has themed the campaign “Heritage,” symbolizing the profound and enduring nature of Chinese sports culture. By combining elements of the past and present, the brand showcases the image of “Jordan Sports.”...
Classical meets sports: Jordan interprets the sporting spirit of the Chinese people
Poetry Meets China Jordan is a marketing campaign launched by Qiaodan Sports in early March, showcasing a strong blend of traditional Chinese culture and the spirit of sports. It aims to combine classical imagery with modern athletic values, revealing a unique cultural essence of Qiaodan Sports that goes beyond the ordinary. ...
Chinese athlete sets new Asian record in kiteboarding jump height
Just as many people began searching for what kiteboarding is, REnextop’s contracted athlete—China’s top kiteboarder Li Jinguang (A-Guang)—set a new Asian men’s jump height record in kiteboarding with a score of 16.2 meters in Phan Rang, Vietnam. ...
Wang Sicong went big on sports – the world-class Banana Open successfully concluded
China’s only international-level snowboarding competition and Asia’s highest-tier Slopestyle snowboarding event, the Banana Open, successfully concluded on February 26 at the Changbai Mountain International Resort. The Canadian squad swept the top two spots, with the world No. 1 star rider Max Parrot unexpectedly losing to a competitor ranked outside the top 50 in the finals...
Having searched the ends of the earth, only the loyalty of the towering trees is beyond betrayal.
On March 5th, Yunnan CTS Aotuoduo RV Tourism Development Co., Ltd. held the "2017 Themed Self-Drive New Brand 'Talent Hall' Press Conference" at the "2017 Self-Drive Travel Conference" held at the Shanghai International Fashion Center, vividly showcasing...
Garmin is going all out to launch an outdoor sports lecture series—Shanghai stop now open for registration!
In the field of wearable smart devices, Garmin is synonymous with high-end and professionalism. In recent years, its tremendous success in outdoor sports has garnered a growing number of loyal followers, and Garmin continues to strengthen its bond with users by expanding offline events. In 2017, Garmin is set to surprise sports enthusiasts once again...
A casual line of verse on drifting petals—let’s ask the hero about “Jordan”
When modern sportswear meets ancient poetry, blending the classical with the contemporary, the elegant with the passionate, there’s not just a story but also energy. In this era of fierce online brand competition, Jordan Sports is undoubtedly a refreshing stream of clarity. ...
Hakka Origins Exploration | Self-Drive Tour Route Featuring Shibi and the Soviet Area Released
December 30, 2016, Beijing National Convention Center. The Ninghua “Hakka Origins Exploration | Explore Shibi & Visit the Soviet Area” route won the Gold Award in the Short-Distance Exploration Category among 336 selected self-drive tour routes at the 2016 China Self-Drive Tour Route Selection.
The ecotourism brand "Canvas" shines at the "2017 China Self-Drive Day"
On March 6, 2017, Canvas, a pioneer in China's ecotourism and the creator of the country's first high-end tented camp, was invited to unveil its new brand strategy and announce upcoming projects on the annual "China Self-Drive Day."