Classic Itineraries
“Red Bull High Night” explodes with joy
On January 9, 2014, one day before the official start of the 12th Red Bull Nanshan Open, 36 riders from 11 countries including the United States, Finland, and China came to Nanshan Ski Resort for their final practice before the competition. As evening fell, one of the participating riders suddenly appeared holding a bouquet of roses, dropped to one knee in front of a woman, staging an on-the-spot...
VAUDE sponsors the Shenzhen Midi Music Festival Climbing Event
From December 31, 2013, to January 2, 2014, the 2014 Midi Music Festival was held with great enthusiasm at the Longgang Universiade Center in Shenzhen. VAUDEKAILAS organized a climbing competition themed “When Climbing Meets Rock Music,” which took place at the same venue and time as the music festival. The perfect combination of sports and music became a major highlight of this event...
VAUDE sponsors the finals of the "Dakas & FERLY Cup" National Downhill Mountain Biking Championship
On December 29, 2013, the finals of the "Dakas & FERLY Cup" National Downhill League, sponsored by VAUDE (VauDe), were held at the back hills of Yinhu in Shenzhen. This themed league tournament was grandly held in 2013 at four famous scenic spots: Huadu in Guangzhou, Heimifeng in Changsha, Lindao in Dalian, and Baozhu Temple in Yunnan. It is understood that VAUDE, as a Europ...
Share a group photo to win a desk calendar — CAMEL骆驼 spreads warmth at year’s end
“Share a group photo and win thousands of desk calendars.” Fans just need to upload a group photo to receive as many beautifully designed 2014 desk calendars as the number of people in the photo. This was the final marketing campaign on Weibo by the CAMEL骆驼 brand at the end of 2013. Shortly after the campaign launched, it quickly attracted a large number of fans to participate, with netizens exclaiming that they hadn’t won enough calendars. As the year drew to a close...
Vasque sponsors the American Adventure Racing Endurance Series
On January 7, 2014, Vasque announced that it had become the official footwear sponsor of the 2014 All-American Adventure Racing Endurance Series. The newly launched Shapeshifter Ultra, debuting with Vasque, features advanced technical functions that align perfectly with the needs of trail runners. Men’s product code: 7578 Women’s product code: 7575 The All-American Adventure Racing Endurance Series Association (US...
The 2014 Polaris Ice Climbing Experience Event in the Qinling Mountains will be held in Xi'an
The Qinling Ice Climbing Experience Event, sponsored by the professional outdoor brand Polaris (Shehe), will take place on January 11th at the Liuyu Feixia Scenic Area in Lantian, Shaanxi. The event includes beginner training lectures, trials of professional outdoor equipment, ice climbing experiences, a competition for professional climbers, as well as a variety of outdoor product giveaways and more...
Canada plans to build the world’s longest 24,000-km recreational corridor
Xinhua News Agency, Toronto, Jan. 7 (Reporter Xu Chang’an) — Canadian Prime Minister Harper’s office announced on the 7th that Canada will complete the construction of the world’s longest recreational corridor, spanning 24,000 km and named “The Trans Canada Trail,” within the next four years. This project also serves to commemorate the 150th anniversary of Canadian Confederation. Harper made the announcement on the same day in...
Day 1 of the Red Bull Nanshan Open: Finnish Beauty Takes the Crown, Wang Lei Advances to Men’s Finals
On January 10, the main competition of the 12th Red Bull Nanshan Open was held at Beijing Nanshan Ski Resort. The event attracted 36 top male and female snowboarders from 11 countries, including Finland, Norway, the United States, and China. In the women’s division, 21-year-old Finnish beauty Merika Enne outshone her...
The Red Bull Nanshan Open Concludes with Austrian Rider Taking the Title, Wang Lei Finishing Tenth
On January 11, the 12th Red Bull Nanshan Open came to a close at Beijing Nanshan Ski Resort. As the SlopeStyle event featured in the competition is a new addition to the Sochi Winter Olympics, this edition of the Red Bull Nanshan Open attracted 36 snowboarders from 11 countries, including Finland, Norway, and the United States...
A legless Brazilian man stuns the crowd with skateboard tricks
A legless Brazilian man stuns the crowd with skateboard tricks. Skateboard jumps and 360-degree spins are moves that many would shy away from, but for one legless young man in Brazil, they pose no challenge at all. According to a report by the UK's Daily Mail on January 7, Italo Romano, a legless man from Brazil, showed off his skills...
Climbers brave near-freezing temperatures to walk naked atop a nearly kilometer-high snowy mountain
Photographer Dan Eck stripped naked on a snowy mountain peak in North Wales. On a steep ridge, photographer Dan Eck walked naked for nearly 100 meters. When winter arrives, mountaineers from around the world head for the snowy mountains, hoping to test their willpower and express reverence for nature in this way...
Urban white-collar workers embrace outdoor sports: from social media to rescue teams
The photo shows "hikers" from the Dawn Emergency Rescue Association. Cycling in Hainan, crossing the Lop Nur Desert, retracing the "Journey to the West" route... 35-year-old Zhang Jie gestures lightly with his hands, casually recounting thrilling outdoor adventure experiences. His other identity is one of many busy professional managers in Xi'an High-Tech Zone...
BB.MIQI’s “Belief Leads the Future” 2014 Q3 New Product Launch Conference Successfully Held
From January 6 to 7, Happy MIQI (Fujian) Children's Products Co., Ltd. gathered with dealers from across the country at the Quanzhou Hyatt Regency International Hotel to celebrate the achievements of 2013, discuss new development plans for 2014, and jointly witness this highly influential brand event. BB.MIQI’s “Belief Leads the Future” 2014 Q3 new...
O’NEILL Announces Its New Brand Ambassador in China
Wang Lei is a dedicated and passionate rider who has constantly pushed his limits throughout his active and competitive career. As the brand ambassador for O’Neill, Wang Lei has realized his lifelong dream: “I am truly honored to collaborate closely with O’Neill, a brand with a rich cultural heritage, ...
KOLON SPORT 2014 Spring/Summer New Collection
In 2014, under the new era of KOLON SPORT which upholds the philosophy of “Your Best Way to Nature,” the brand adds a modern touch to traditional outdoor styles. Every season, KOLON SPORT strives to explore new frontiers of nature. With its 2014 Spring/Summer collection, the brand has turned a new page in its history that spans over 40 years. Over the past 40 years...
Family trips dominate Spring Festival travel; cozy vacation apartments are in high demand
ISPOBEIJING2014, the 10th Asia Outdoor Trade Show & Fashion Exhibition, will be grandly held from February 19 to 22. For the first time, this edition features a dedicated running zone, showcasing cutting-edge running gear and offering direct interaction to share professional insights on running. It also previews the latest cool gear essential for runners in 2014...
The ISPO Academy returns in June, with special discounts available for registrations during the exhibition period.
The ISPO Academy - Retailer Training Program made its successful debut in Shanghai last June. A total of 248 retailers, distributors, and brand representatives from the outdoor, cycling, skiing, and extreme sports industries packed the classroom, while seven domestic and international retail experts delivered lectures on seven key topics, sharing insights on retail store management and operations...
The 2014 First Polaris Ice & Rock Qinling Ice Climbing Experience Event Concludes Successfully
The 2014 First Polaris Ice & Rock Qinling Ice Climbing Experience Event, sponsored and supported by the national professional outdoor brand Polaris (Shehe), concluded successfully on January 11th at the Liuyu Flying Gorge Scenic Area in Lantian, Xi'an. Nearly fifty ice climbing enthusiasts gathered to experience the charm of "ice ballet" in the Qinling Mountains. The Liuyu Flying Gorge Scenic Area hosted this event aiming to...
The brand-new version of Mid.com Reading 2.0 is now live!
Recently, the newly designed latest version of Mid.com Reading 2.0 has been officially launched. The new Mid 2.0 Reading integrates and streamlines previous content, introducing five major channels: News, Images, Reports, People, and New Technologies, delivering timely updates on trending news and the latest industry developments. Mid.com Reading fully aligns with users' reading habits...
Integrated with Pathfinder, HowToTrip builds a one-stop outdoor travel platform
On January 11, 2014, the 15th anniversary celebration of Pathfinder, themed "Bravely Building the Dream of Exploration," was grandly held at Beijing Jiuhua Resort. Pathfinder founder and chairman Mr. Sheng Faqiang, Pathfinder brand ambassador Mr. Wang Feng, brand dealers, suppliers, investors, media guests, other partner organizations, as well as Pathfinder...