Speech by Mr. Qi Kangfeng, Chairman of BB.MIQI
As a pioneer in children's product technological innovation, Mr. Qi Kangfeng, Chairman of the company, elaborated on the development and progress of the BB.MIQI brand against the backdrop of trends and changes in the overall children's products market. The company will strengthen its professional market operations through five major innovations: corporate innovation, management innovation, marketing innovation, product innovation, and system innovation. By deeply analyzing shifts in consumer demand, the company will integrate traditional media and new media to build a comprehensive promotional model and enhance the brand’s market competitiveness. In terms of products, while pursuing warmth, comfort, aesthetics, and fabric quality, BB.MIQI has set forth deeper goals for children’s products. The brand is committed to technological leadership, meeting the evolving needs of society with products rich in cultural and technological value.
Surpassing, leading, rising — technology will be another great leap forward for the BB.MIQI brand in its development in 2014. (First Business Opportunities, Exclusive Trade News, Real-Time Business Information – Global Shoes Network Supplier Station, Edited by Xiaomi)