Mission Hills Haikou Cultural, Sports & Tourism Zone

Mission Hills Haikou Cultural, Sports & Tourism Zone

The Mission Hills Haikou Cultural, Sports & Tourism Zone is a national AAAA-level tourist attraction.

The Mission Hills Haikou International Tourism Resort covers an area of approximately 26.03 square kilometers (about 39,045 mu). The specific functions of the area include: an international sports demonstration zone, an experiential performing arts and cultural creativity pioneer zone, a premium tourism consumption supply zone, and a garden-style business office cluster.

Specific functions include:

International Sports Demonstration Zone: Leveraging the brand advantages and hosting experience of Mission Hills international sports events, the cultural, sports, and tourism system will be upgraded and improved. The goal is to actively introduce a number of world-class competitions and international sports bases to attract global sports tourists and enhance Hainan’s appeal. With a focus on golf and football, continuous efforts will be made to improve and upgrade premium sports tourism events such as the Golf World Cup and international football matches. Emphasizing unique sports, the sports tourism industry chain will be extended, and new business models, forms, and mechanisms in the sports industry will be innovated. Supporting industries such as sports wellness will be developed, transitioning from “single-theme” sports to “diversified” sports tourism. The aim is to actively build a national sports demonstration town and establish Hainan as a sports tourism model zone.

Experiential Performing Arts & Cultural Creativity Pioneer Zone: Building on the development foundation of the Mission Hills Film & TV Theme Street, key projects such as the Auto Town and international schools will serve as catalysts to extend the cultural and artistic industry chain. While enhancing the visitor experience of the Film & TV Theme Street, international experiential performing arts and cultural creativity consumption products will be added. International performing arts agencies will be introduced to develop various types of stage performances including international song and dance, music, and drama. The creative incubation segment of the performing arts and cultural content industry will be expanded, creating an internationally attractive hub for performing arts and cultural creativity.

Premium Tourism Consumption Supply Zone: Relying on the existing business formats within the Mission Hills tourism complex, international upgrades will be promoted to achieve an internationally leading standard. Adhering to high standards and a high starting point, the goal is to create a tourism consumption district with international influence. In line with Hainan’s energy reform demonstration for vehicles, high-end experiential consumption such as premium new-energy vehicles will be developed to elevate the quality of tourism consumption resources in the zone. New tourism consumption business models and hotspots will be cultivated, promoting integrated innovation in the tourism consumption industry. This will strengthen Haikou’s tourism consumption aggregation, appeal, and influence, establishing the area as a premium tourism consumption supply zone in Haikou.

Garden-Style Business Office Cluster: Serving the tourism consumption and cultural performance functions of Mission Hills, this zone enhances service capabilities in tourism consumption, high-end automotive experience offices, and digital cultural creativity offices. Focusing on international tourism brokerage services, supporting services such as art exhibition curation and tourism event planning will be provided. Around high-end automotive consumption experiences, functions related to car design, comprehensive maintenance, and testing certification will be supported. For the development of performing arts and cultural creativity, digital cultural content distribution, media operations, and broadcasting distribution will be served. Creative office spaces will be developed to form a garden-style business office cluster that integrates online and offline services.

The planned construction land for the Mission Hills tourism complex totals 1,284.93 hectares, including 205.07 hectares (3,067 mu) of residential land. The complex can accommodate a permanent resident population of about 91,000 people, with a gross plot ratio to be controlled below 0.68 and a net plot ratio below 1.18.